1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
3,339
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Segment
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Segment | 1.8s | 90.5% | 1,391 | |
| 2 | Tealium AudienceStream | 2.2s | 81.8% | 1,721 | |
| 3 | RudderStack | 2.2s | 84.6% | 66 | |
| 4 | Bloomreach | 2.6s | 73.7% | 95 | |
| 5 | Treasure Data | 3.6s | 20.6% | 66 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Segment 0.7% 1,391 1.8s
RudderStack 0% 66 2.2s
Tealium AudienceStream 0.8% 1,721 2.2s
mParticle 0% 9 1.7s
Bloomreach 0% 95 2.6s
Treasure Data 0% 66 3.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
91% of Segment sites pass LCP. Tealium AudienceStream trails 9 points behind. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
822.2s
93133ms
790.08
811.6s
641.0s
Segment 0.7%
911.8s
80155ms
790.07
891.4s
73829ms
Bloomreach 0%
742.6s
73206ms
780.10
771.8s
601.1s
Treasure Data 0%
213.6s
54365ms
250.96
272.5s
181.3s
RudderStack 0%
852.2s
91139ms
830.08
741.8s
461.2s
mParticle 0%
781.7s
75182ms
780.09
781.7s
67915ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Segment leads on LCP: 91% of its sites pass. Tealium AudienceStream trails at 82%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Bot detection (8) → Email marketing (8) → Marketing pixels (10) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.