Customer data platforms impact Shopify sites

Performance impact by cdp provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Customer data platforms impact

Performance impact by cdp provider.

1
Providers ranked
After min-sites filter
51
Sites in sample
Combined across all items
0.03
Best CLS (p75)
Tealium AudienceStream
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Tealium AudienceStream 0.03 96.1%
51
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Tealium AudienceStream 0.6% 51 96% 0.03
Segment 0.1% 11 90% 0.06
Bloomreach 0.1% 8 75% 0.06
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.6%
901.9s
96136ms
960.03
941.2s
94531ms
Segment 0.1%
901.8s
90177ms
900.06
1001.3s
90642ms
Bloomreach 0.1%
882.3s
75182ms
750.06
751.8s
88487ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Bot detection (8) → Email marketing (8) → Marketing pixels (10) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured