1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
12
Providers ranked
After min-sites filter
45,074
Sites in sample
Combined across all items
1.7s
Best LCP (p75)
Shop Pay
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Shop Pay | 1.7s | 93.5% | 8,922 | |
| 2 | Shopify | 1.8s | 93.4% | 8,968 | |
| 3 | Shopware | 2.0s | 87.8% | 6,213 | |
| 4 | OpenCart | 2.0s | 86.8% | 257 | |
| 5 | Klarna | 2.1s | 86.2% | 539 | |
| 6 | BigCommerce | 2.2s | 89.0% | 127 | |
| 7 | PayPal | 2.2s | 83.5% | 2,522 | |
| 8 | PrestaShop | 2.3s | 81.7% | 1,365 | |
| 9 | Afterpay/Affirm | 2.6s | 71.9% | 87 | |
| 10 | Stripe | 2.8s | 68.0% | 2,028 | |
| 11 | Ecwid | 2.9s | 62.8% | 243 | |
| 12 | WooCommerce | 3.1s | 59.3% | 13,803 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Snipcart 0% 28 1.3s
Shop Pay 4.2% 8,922 1.7s
Shopify 4.3% 8,968 1.8s
BigCommerce 0.1% 127 2.2s
Shopware 2.9% 6,213 2.0s
OpenCart 0.1% 257 2.0s
Klarna 0.3% 539 2.1s
Volusion 0% 17 2.1s
PayPal 1.2% 2,522 2.2s
PrestaShop 0.6% 1,365 2.3s
Afterpay/Affirm 0% 87 2.6s
Stripe 1% 2,028 2.8s
Ecwid 0.1% 243 2.9s
WooCommerce 6.5% 13,803 3.1s
Salesforce Commerce Cloud 0% 5 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
94% of Shop Pay sites pass LCP. WooCommerce trails 35 points behind, leaving 41% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
WooCommerce 6.5%
593.1s
97120ms
910.02
462.7s
202.3s
Shopify 4.3%
931.8s
93140ms
930.02
931.2s
94535ms
Shop Pay 4.2%
941.7s
93140ms
930.02
931.2s
94534ms
Shopware 2.9%
882.0s
94122ms
910.01
821.6s
611.0s
PayPal 1.2%
842.2s
94129ms
870.03
781.7s
561.2s
Stripe 1%
682.8s
85156ms
780.08
592.2s
541.3s
PrestaShop 0.6%
822.3s
94129ms
870.06
692.0s
331.4s
Klarna 0.3%
862.1s
90162ms
860.05
841.6s
71879ms
OpenCart 0.1%
872.0s
97110ms
860.09
771.7s
511.2s
Ecwid 0.1%
632.9s
89172ms
690.17
731.9s
461.4s
BigCommerce 0.1%
892.2s
98130ms
680.16
851.6s
85699ms
Afterpay/Affirm 0%
722.6s
87163ms
750.10
751.7s
74831ms
Snipcart 0%
1001.3s
10095ms
1000.00
921.0s
82778ms
Volusion 0%
862.1s
100122ms
710.14
711.6s
83707ms
Salesforce Commerce Cloud 0%
402.6s
80199ms
800.05
402.5s
401.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Shop Pay leads on LCP: 94% of its sites pass. WooCommerce trails at 59%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.