Maps impact Shopify sites

Performance impact by maps provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Maps impact

Performance impact by maps provider.

2
Providers ranked
After min-sites filter
589
Sites in sample
Combined across all items
123ms
Best INP (p75)
Google Maps
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Google Maps 123ms 96.6%
211
2 Leaflet/OpenStreetMap 164ms 86.2%
378
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Google Maps 2.6% 211 97% 123ms
Mapbox 0.4% 31 91% 136ms
Leaflet/OpenStreetMap 4.6% 378 86% 164ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

97% of Google Maps sites pass INP. Leaflet/OpenStreetMap trails 11 points behind. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Leaflet/OpenStreetMap 4.6%
911.9s
86164ms
920.03
931.3s
94527ms
Google Maps 2.6%
991.6s
97123ms
950.01
991.1s
97470ms
Mapbox 0.4%
911.7s
91136ms
960.01
911.1s
95502ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Maps leads on INP: 97% of its sites pass. Leaflet/OpenStreetMap trails at 86%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Ad networks (9) → Font services (4) → Analytics (20) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured