Marketing pixels impact Wix sites

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Metric LCP INP CLS
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

3
Providers ranked
After min-sites filter
893
Sites in sample
Combined across all items
1.5s
Best LCP (p75)
Microsoft/Bing UET
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Microsoft/Bing UET 1.5s 100.0%
63
2 Google Ads Conversion 1.7s 93.1%
141
3 Meta Pixel 1.8s 90.4%
689
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Microsoft/Bing UET 1.1% 63 100% 1.5s
Pinterest Tag 0.1% 8 100% 978ms
Google Ads Conversion 2.5% 141 93% 1.7s
Meta Pixel 12.3% 689 90% 1.8s
LinkedIn Insight 0.3% 17 88% 1.5s
TikTok Pixel 0.4% 20 80% 2.2s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

No provider stands out: pass rates sit between 90% and 93%. computed

The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.3%
901.8s
10056ms
950.02
901.0s
671.1s
Google Ads Conversion 2.5%
931.7s
10061ms
970.01
94990ms
74875ms
Microsoft/Bing UET 1.1%
1001.5s
10056ms
1000.01
100930ms
85679ms
TikTok Pixel 0.4%
802.2s
10076ms
1000.01
701.5s
631.9s
LinkedIn Insight 0.3%
881.5s
10058ms
890.03
1001.0s
83766ms
Pinterest Tag 0.1%
100978ms
10033ms
1000.02
100713ms
100332ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Ads Conversion leads on LCP: 93% of its sites pass. Meta Pixel trails at 90%. computed

The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured