Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites Q1 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

9
Providers ranked
After min-sites filter
37,396
Sites in sample
Combined across all items
2.3s
Best LCP (p75)
Microsoft/Bing UET
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Microsoft/Bing UET 2.3s 78.9%
8,156
2 TikTok Pixel 2.3s 79.6%
1,399
3 Meta Pixel 2.4s 78.5%
12,987
4 Google Ads Conversion 2.4s 76.9%
12,212
5 Snapchat Pixel 2.4s 77.1%
254
6 Pinterest Tag 2.5s 75.4%
655
7 Twitter/X Pixel 2.5s 75.4%
158
8 Reddit Pixel 2.5s 75.4%
146
9 LinkedIn Insight 2.6s 72.2%
1,429
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Quora Pixel 0% 37 86% 2.3s
TikTok Pixel 1.5% 1,399 80% 2.3s
Microsoft/Bing UET 8.6% 8,156 79% 2.3s
Meta Pixel 13.7% 12,987 79% 2.4s
Snapchat Pixel 0.3% 254 77% 2.4s
Google Ads Conversion 12.9% 12,212 77% 2.4s
Pinterest Tag 0.7% 655 75% 2.5s
Twitter/X Pixel 0.2% 158 75% 2.5s
Reddit Pixel 0.2% 146 75% 2.5s
LinkedIn Insight 1.5% 1,429 72% 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

80% of TikTok Pixel sites pass LCP. LinkedIn Insight trails 8 points behind, leaving 28% of its sites failing. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
792.4s
90150ms
870.04
731.9s
551.2s
Google Ads Conversion 12.9%
772.4s
91148ms
870.03
711.9s
531.3s
Microsoft/Bing UET 8.6%
792.3s
90150ms
860.04
741.9s
551.2s
LinkedIn Insight 1.5%
722.6s
88158ms
880.03
652.1s
461.4s
TikTok Pixel 1.5%
802.3s
80187ms
870.04
771.7s
68966ms
Pinterest Tag 0.7%
752.5s
83174ms
840.05
702.0s
491.4s
Snapchat Pixel 0.3%
772.4s
77195ms
850.05
741.8s
64955ms
Twitter/X Pixel 0.2%
752.5s
75195ms
830.04
721.9s
611.1s
Reddit Pixel 0.2%
752.5s
74203ms
830.07
682.0s
521.2s
Quora Pixel 0%
862.3s
87158ms
820.05
791.6s
68883ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

TikTok Pixel leads on LCP: 80% of its sites pass. LinkedIn Insight trails at 72%. computed

The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (22) → Reviews (8) → Email marketing (7) → Consent platforms (16) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured