Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

10
Providers ranked
After min-sites filter
78,631
Sites in sample
Combined across all items
2.2s
Best LCP (p75)
Quora Pixel
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 Quora Pixel 2.2s 85.7%
82
2 TikTok Pixel 2.3s 80.0%
2,876
3 Microsoft/Bing UET 2.3s 78.9%
17,060
4 Meta Pixel 2.4s 78.5%
27,243
5 Snapchat Pixel 2.4s 78.3%
529
6 Google Ads Conversion 2.4s 76.7%
25,804
7 Pinterest Tag 2.4s 76.7%
1,403
8 Reddit Pixel 2.5s 74.0%
309
9 Twitter/X Pixel 2.5s 74.8%
327
10 LinkedIn Insight 2.6s 72.8%
2,998
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
Quora Pixel 0% 82 86% 2.2s
TikTok Pixel 1.4% 2,876 80% 2.3s
Microsoft/Bing UET 8.1% 17,060 79% 2.3s
Meta Pixel 12.9% 27,243 79% 2.4s
Snapchat Pixel 0.3% 529 78% 2.4s
Google Ads Conversion 12.2% 25,804 77% 2.4s
Pinterest Tag 0.7% 1,403 77% 2.4s
Twitter/X Pixel 0.2% 327 75% 2.5s
Reddit Pixel 0.1% 309 74% 2.5s
LinkedIn Insight 1.4% 2,998 73% 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

80% of TikTok Pixel sites pass LCP. LinkedIn Insight trails 7 points behind, leaving 27% of its sites failing. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
792.4s
90151ms
870.04
731.9s
551.3s
Google Ads Conversion 12.2%
772.4s
91148ms
870.03
702.0s
531.3s
Microsoft/Bing UET 8.1%
792.3s
90150ms
860.04
731.9s
541.2s
LinkedIn Insight 1.4%
732.6s
88158ms
880.03
642.1s
461.4s
TikTok Pixel 1.4%
802.3s
79191ms
870.05
771.7s
66984ms
Pinterest Tag 0.7%
772.4s
82174ms
840.06
701.9s
471.4s
Snapchat Pixel 0.3%
782.4s
75200ms
830.06
751.8s
65945ms
Twitter/X Pixel 0.2%
752.5s
72206ms
840.06
702.0s
561.1s
Reddit Pixel 0.1%
742.5s
73205ms
850.06
672.1s
511.2s
Quora Pixel 0%
862.2s
84161ms
870.02
781.7s
551.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

TikTok Pixel leads on LCP: 80% of its sites pass. LinkedIn Insight trails at 73%. computed

The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured