Marketing pixels impact Wix sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
3
Providers ranked
After min-sites filter
893
Sites in sample
Combined across all items
115ms
Best INP (p75)
Meta Pixel
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Meta Pixel | 115ms | 95.3% | 689 | |
| 2 | Microsoft/Bing UET | 123ms | 100.0% | 63 | |
| 3 | Google Ads Conversion | 124ms | 100.0% | 141 |
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Google Ads Conversion 2.5% 141 124ms
Microsoft/Bing UET 1.1% 63 123ms
LinkedIn Insight 0.3% 17 91ms
Pinterest Tag 0.1% 8 93ms
Meta Pixel 12.3% 689 115ms
TikTok Pixel 0.4% 20 129ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of Google Ads Conversion sites pass INP. Meta Pixel trails 5 points behind. computed
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.3%
931.8s
95115ms
980.00
901.2s
80667ms
Google Ads Conversion 2.5%
882.0s
100124ms
960.00
861.4s
80748ms
Microsoft/Bing UET 1.1%
872.2s
100123ms
970.00
811.7s
711.1s
TikTok Pixel 0.4%
941.8s
94129ms
1000.00
891.6s
67968ms
LinkedIn Insight 0.3%
882.0s
10091ms
1000.00
891.5s
83530ms
Pinterest Tag 0.1%
1001.6s
10093ms
1000.00
1001.3s
100657ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 100% of its sites pass. Meta Pixel trails at 95%. computed
The State of Web Vitals · October 2026 · Wix sites (5,623) · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.