Marketing pixels impact Wix sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
3
Providers ranked
After min-sites filter
893
Sites in sample
Combined across all items
56ms
Best INP (p75)
Meta Pixel
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Meta Pixel | 56ms | 100.0% | 689 | |
| 2 | Microsoft/Bing UET | 56ms | 100.0% | 63 | |
| 3 | Google Ads Conversion | 61ms | 100.0% | 141 |
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Meta Pixel 12.3% 689 56ms
Google Ads Conversion 2.5% 141 61ms
Microsoft/Bing UET 1.1% 63 56ms
TikTok Pixel 0.4% 20 76ms
LinkedIn Insight 0.3% 17 58ms
Pinterest Tag 0.1% 8 33ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 100% and 100%. computed
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.3%
901.8s
10056ms
950.02
901.0s
671.1s
Google Ads Conversion 2.5%
931.7s
10061ms
970.01
94990ms
74875ms
Microsoft/Bing UET 1.1%
1001.5s
10056ms
1000.01
100930ms
85679ms
TikTok Pixel 0.4%
802.2s
10076ms
1000.01
701.5s
631.9s
LinkedIn Insight 0.3%
881.5s
10058ms
890.03
1001.0s
83766ms
Pinterest Tag 0.1%
100978ms
10033ms
1000.02
100713ms
100332ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on INP: 100% of its sites pass. Google Ads Conversion trails at 100%. computed
The State of Web Vitals · October 2026 · Wix sites (5,623) · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.