Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
78,631
Sites in sample
Combined across all items
148ms
Best INP (p75)
Google Ads Conversion
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Ads Conversion | 148ms | 90.5% | 25,804 | |
| 2 | Microsoft/Bing UET | 150ms | 90.0% | 17,060 | |
| 3 | Meta Pixel | 151ms | 89.7% | 27,243 | |
| 4 | LinkedIn Insight | 158ms | 88.0% | 2,998 | |
| 5 | Quora Pixel | 161ms | 83.6% | 82 | |
| 6 | Pinterest Tag | 174ms | 82.1% | 1,403 | |
| 7 | TikTok Pixel | 191ms | 78.5% | 2,876 | |
| 8 | Snapchat Pixel | 200ms | 75.0% | 529 | |
| 9 | Reddit Pixel | 205ms | 72.9% | 309 | |
| 10 | Twitter/X Pixel | 206ms | 72.3% | 327 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Google Ads Conversion 12.2% 25,804 148ms
Microsoft/Bing UET 8.1% 17,060 150ms
Meta Pixel 12.9% 27,243 151ms
LinkedIn Insight 1.4% 2,998 158ms
Quora Pixel 0% 82 161ms
Pinterest Tag 0.7% 1,403 174ms
TikTok Pixel 1.4% 2,876 191ms
Snapchat Pixel 0.3% 529 200ms
Reddit Pixel 0.1% 309 205ms
Twitter/X Pixel 0.2% 327 206ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
91% of Google Ads Conversion sites pass INP. Twitter/X Pixel trails 19 points behind, leaving 28% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
792.4s
90151ms
870.04
731.9s
551.3s
Google Ads Conversion 12.2%
772.4s
91148ms
870.03
702.0s
531.3s
Microsoft/Bing UET 8.1%
792.3s
90150ms
860.04
731.9s
541.2s
LinkedIn Insight 1.4%
732.6s
88158ms
880.03
642.1s
461.4s
TikTok Pixel 1.4%
802.3s
79191ms
870.05
771.7s
66984ms
Pinterest Tag 0.7%
772.4s
82174ms
840.06
701.9s
471.4s
Snapchat Pixel 0.3%
782.4s
75200ms
830.06
751.8s
65945ms
Twitter/X Pixel 0.2%
752.5s
72206ms
840.06
702.0s
561.1s
Reddit Pixel 0.1%
742.5s
73205ms
850.06
672.1s
511.2s
Quora Pixel 0%
862.2s
84161ms
870.02
781.7s
551.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 91% of its sites pass. Twitter/X Pixel trails at 72%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.