Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
9
Providers ranked
After min-sites filter
37,396
Sites in sample
Combined across all items
148ms
Best INP (p75)
Google Ads Conversion
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Ads Conversion | 148ms | 90.6% | 12,212 | |
| 2 | Meta Pixel | 150ms | 90.1% | 12,987 | |
| 3 | Microsoft/Bing UET | 150ms | 90.1% | 8,156 | |
| 4 | LinkedIn Insight | 158ms | 87.6% | 1,429 | |
| 5 | Pinterest Tag | 174ms | 83.2% | 655 | |
| 6 | TikTok Pixel | 187ms | 79.7% | 1,399 | |
| 7 | Twitter/X Pixel | 195ms | 75.4% | 158 | |
| 8 | Snapchat Pixel | 195ms | 76.7% | 254 | |
| 9 | Reddit Pixel | 203ms | 73.7% | 146 |
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Google Ads Conversion 12.9% 12,212 148ms
Meta Pixel 13.7% 12,987 150ms
Microsoft/Bing UET 8.6% 8,156 150ms
LinkedIn Insight 1.5% 1,429 158ms
Quora Pixel 0% 37 158ms
Pinterest Tag 0.7% 655 174ms
TikTok Pixel 1.5% 1,399 187ms
Snapchat Pixel 0.3% 254 195ms
Twitter/X Pixel 0.2% 158 195ms
Reddit Pixel 0.2% 146 203ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
91% of Google Ads Conversion sites pass INP. Reddit Pixel trails 17 points behind, leaving 26% of its sites failing. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
792.4s
90150ms
870.04
731.9s
551.2s
Google Ads Conversion 12.9%
772.4s
91148ms
870.03
711.9s
531.3s
Microsoft/Bing UET 8.6%
792.3s
90150ms
860.04
741.9s
551.2s
LinkedIn Insight 1.5%
722.6s
88158ms
880.03
652.1s
461.4s
TikTok Pixel 1.5%
802.3s
80187ms
870.04
771.7s
68966ms
Pinterest Tag 0.7%
752.5s
83174ms
840.05
702.0s
491.4s
Snapchat Pixel 0.3%
772.4s
77195ms
850.05
741.8s
64955ms
Twitter/X Pixel 0.2%
752.5s
75195ms
830.04
721.9s
611.1s
Reddit Pixel 0.2%
752.5s
74203ms
830.07
682.0s
521.2s
Quora Pixel 0%
862.3s
87158ms
820.05
791.6s
68883ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 91% of its sites pass. Reddit Pixel trails at 74%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (22) → Reviews (8) → Email marketing (7) → Consent platforms (16) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured
Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.