1
At a glance the headline numbers for Video impact
Performance impact by video provider.
6
Providers ranked
After min-sites filter
75,523
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Google IMA SDK
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google IMA SDK | 1.8s | 87.3% | 160 | |
| 2 | Brightcove | 2.1s | 85.9% | 1,186 | |
| 3 | JW Player | 2.1s | 81.2% | 196 | |
| 4 | YouTube | 2.3s | 78.8% | 68,093 | |
| 5 | Vimeo | 2.6s | 71.7% | 5,629 | |
| 6 | Wistia | 2.7s | 69.4% | 259 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Google IMA SDK 0.1% 160 1.8s
Brightcove 0.6% 1,186 2.1s
JW Player 0.1% 196 2.1s
YouTube 32.1% 68,093 2.3s
Vimeo 2.7% 5,629 2.6s
Wistia 0.1% 259 2.7s
Vidyard 0% 7 6.7s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
87% of Google IMA SDK sites pass LCP. Wistia trails 18 points behind, leaving 31% of its sites failing. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
YouTube 32.1%
792.3s
95117ms
860.05
721.9s
521.4s
Vimeo 2.7%
722.6s
97110ms
860.05
652.1s
401.6s
Brightcove 0.6%
862.1s
92118ms
850.06
791.6s
68902ms
Wistia 0.1%
692.7s
93136ms
890.06
642.3s
401.4s
JW Player 0.1%
812.1s
89123ms
790.08
801.7s
69949ms
Google IMA SDK 0.1%
871.8s
79180ms
670.13
881.4s
90563ms
Vidyard 0%
436.7s
83153ms
570.18
575.5s
293.8s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google IMA SDK leads on LCP: 87% of its sites pass. Wistia trails at 69%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals Font services (4) → Session recording (11) → A/B testing (12) → Ad networks (9) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.