85.5% of Shopify sites use Google AdSense ad networks, and 80% of those sites pass all three Core Web Vitals, against 83% of all Shopify sites.
85.5% of Shopify sites use Google AdSense ad networks, and 95% of those sites have a good LCP, against 97% of all Shopify sites.
85.5% of Shopify sites use Google AdSense ad networks, and 99% of those sites have a good INP, against 99% of all Shopify sites.
85.5% of Shopify sites use Google AdSense ad networks, and 83% of those sites have a good CLS, against 86% of all Shopify sites.
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 657 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
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Core Web Vitals pass rate
Sites with Google AdSense ad networks pass all three Core Web Vitals most often: 80%, against 83% of all Shopify sites.
Sites with Google AdSense ad networks have a good LCP most often: 95%, against 97% of all Shopify sites.
Sites with Google AdSense ad networks have a good INP most often: 99%, against 99% of all Shopify sites.
Sites with Google AdSense ad networks have a good CLS most often: 83%, against 86% of all Shopify sites.
SitesAll three good · at least one needs improvement · at least one poor
All Shopify sites3,81883%
Google AdSense 85.5%39280%
Google Publisher Tag (GPT) 2.9%1080%
Taboola 11.4%5172%
Criteo 3.7%1653%
SitesGood, needs improvement, poor LCPMedian
All Shopify sites3,81897%1.3s
Taboola 11.4%5196%1.6s
Google AdSense 85.5%39295%1.5s
Google Publisher Tag (GPT) 2.9%1080%1.4s
Criteo 3.7%1669%1.9s
SitesGood, needs improvement, poor INPMedian
All Shopify sites3,81899%61ms
Taboola 11.4%51100%72ms
Criteo 3.7%16100%73ms
Google Publisher Tag (GPT) 2.9%10100%69ms
Google AdSense 85.5%39299%75ms
SitesGood, needs improvement, poor CLSMedian
All Shopify sites3,81886%0.02
Google AdSense 85.5%39283%0.03
Google Publisher Tag (GPT) 2.9%1080%0.01
Criteo 3.7%1675%0.04
Taboola 11.4%5173%0.04
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 657 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
Google AdSense is the most used: 85.5% of Shopify sites.
Sites using each option (sites can use more than one) 657 sites
Google AdSense 85.5% Taboola 11.4%
Google AdSense 85.5% Taboola 11.4% Criteo 3.7% Google Publisher Tag (GPT) 2.9%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 657 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
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How ad networks affect the four LCP phases
Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
Shopify sites with ad networks 406325 ms750 ms335 ms750 mslab 727 ms1.5s
Google AdSense 348319 ms730 ms336 ms730 mslab 710 ms1.5s
Taboola 46343 ms765 ms309 ms765 mslab 753 ms1.5s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field data · 657 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv