Shopify uncompressed text responses and the Core Web Vitals

68.7% of audited sites (5,666) ship at least one uncompressed text resource (96% good LCP, 1.3s median), trailing sites that compress every text response (31.3%, 98% good LCP, 1.1s median).

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Shopify sites only
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →

31.3% of Shopify sites use full text compression text compression coverage, and 98% of those sites have a good LCP, against 97% of all Shopify sites.

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
1

LCP pass rate

Sites with full text compression text compression coverage have a good LCP most often: 98%, against 97% of all Shopify sites. Sites with uncompressed text responses text compression have it least often, at 96%.

SitesGood, needs improvement, poor LCPMedian
All Shopify sites3,81897%1.3s
All text compressed 31.3%93098%1.1s
Has uncompressed text 68.7%2,88896%1.3s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Text compression coverage usage

Uncompressed text responses is the most used: 68.7% of Shopify sites. Full text compression is 31.3% of Shopify sites.

Has uncompressed text 68.7% All text compressed 31.3%
Has uncompressed text 68.7% All text compressed 31.3%
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
3

How leaking uncompressed text responses affects the four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between full text compression and uncompressed text responses sits in resource load delay: 559 ms median for full text compression against 652 ms for uncompressed text responses. Overall median field LCP is 1.1s for full text compression (TTFB 285 ms, load delay 559 ms, load duration 162 ms, render delay 265 ms) versus 1.3s for uncompressed text responses.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Shopify sites 3,127305 ms630 ms304 ms630 mslab 620 ms1.3s
All text compressed 721285 ms559 ms162 ms265 ms559 mslab 561 ms1.1s
Has uncompressed text 2,406313 ms652 ms318 ms652 mslab 645 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Text compression coverage per framework

On jQuery, 74% of sites use uncompressed text responses text compression coverage, and 95% of jQuery sites have a good LCP, against 97% of all sites. On Vue, 76% of sites use uncompressed text responses, and 97% of Vue sites have a good LCP.

FrameworkText compression coverage on its sitesGood LCP
All Shopify sites 8,246 sitesHas uncompressed text 69%All text compressed 31%97%
Vue 933 sitesHas uncompressed text 76%All text compressed 24%97%
jQuery 3,153 sitesHas uncompressed text 74%All text compressed 26%95%
Has uncompressed text All text compressed
The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Uncompressed text responses or the framework

Does the framework explain the text compression coverage difference?

On jQuery, 97% of sites with full text compression text compression coverage have a good LCP, against 95% of jQuery sites with uncompressed text responses. Within jQuery, sites with full text compression and uncompressed text responses have a good LCP about equally often. On Vue, 100% of sites with full text compression text compression coverage have a good LCP, against 96% of Vue sites with uncompressed text responses. Within Vue, sites with full text compression and uncompressed text responses have a good LCP about equally often.

Where uncompressed text responses slip through on modern web stacks

Almost no server intentionally disables compression globally. Instead, uncompressed text responses slip through narrow MIME-type allowlists (forgetting image/svg+xml or application/json in nginx or Apache) or come from third-party API and widget endpoints that bypass the primary CDN. Across 2,580 sites (31.3%) that compress every text response, good LCP reaches 98% (1.1s median, 285 ms TTFB), whereas the 5,666 sites (68.7%) shipping at least one uncompressed text payload drop to 96% good LCP (1.3s median, 313 ms TTFB).

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding uncompressed text responses

Audit third-party storefront apps and custom endpoints for missing Content-Encoding headers. While Shopify's Cloudflare edge compresses all first-party Liquid HTML, CSS, and JS with Brotli, 68.7% of Shopify stores load at least one uncompressed text response from an external app or secondary endpoint (96% good LCP, 1.3s median vs 98% and 1.1s on fully compressed stores).

The State of Web Vitals · October 2026 · Shopify: 8,246 crawled sites · 3,818 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Cacheable responses → Requests via CDN → HTML size (kB) → Main CDN → By Arjen Karel · 8,246 crawled Shopify sites (3,818 with desktop Chrome field data, October 2026) · How we measured