1
At a glance the headline numbers for E-commerce impact
E-commerce providers and their performance.
6
Providers ranked
After min-sites filter
17,291
Sites in sample
Combined across all items
1.6s
Best LCP (p75)
Shop Pay
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Shop Pay | 1.6s | 96.6% | 8,221 | |
| 2 | Shopify | 1.6s | 96.5% | 8,248 | |
| 3 | Klarna | 1.8s | 95.4% | 298 | |
| 4 | PayPal | 1.8s | 93.3% | 363 | |
| 5 | Afterpay/Affirm | 1.8s | 100.0% | 56 | |
| 6 | Shopware | 2.0s | 93.2% | 105 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Afterpay/Affirm 0.7% 56 1.8s
Stripe 0.1% 6 1.5s
Shop Pay 99.7% 8,221 1.6s
Shopify 100% 8,248 1.6s
Klarna 3.6% 298 1.8s
PayPal 4.4% 363 1.8s
Shopware 1.3% 105 2.0s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
No provider stands out: pass rates sit between 93% and 97%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Shopify 100%
971.6s
9978ms
860.06
961.0s
97468ms
Shop Pay 99.7%
971.6s
9978ms
860.06
961.0s
97466ms
PayPal 4.4%
931.8s
9987ms
800.08
951.1s
97447ms
Klarna 3.6%
951.8s
9891ms
820.08
951.2s
97493ms
Shopware 1.3%
932.0s
9989ms
810.08
921.3s
94568ms
Afterpay/Affirm 0.7%
1001.8s
10093ms
710.11
1001.1s
96501ms
Stripe 0.1%
1001.5s
10066ms
750.27
100772ms
100374ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Shopify leads on LCP: 97% of its sites pass. Shopware trails at 93%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
Related signals Personalization (6) → Marketing pixels (10) → RUM (14) → Scheduling (3) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.