Total image payload on Wix sites
11.0% of audited sites (621) transfer 1 to 3 MB of images and 5.3% exceed 3 MB. Sites staying under 350 KB pass LCP at 94% (1.1s median), compared with 87% (1.4s median) above 3 MB.
49.5% of Wix sites use under 350 KB of images total image payload, and 94% of those sites have a good LCP, against 92% of all Wix sites.
LCP pass rate
Sites with under 350 KB of images total image payload have a good LCP most often: 94%, against 92% of all Wix sites. Sites with 1 MB to 3 MB of images image payload have it least often, at 91%.
Total image payload usage
Under 350 KB of images is the most used: 49.5% of Wix sites.
The four LCP phases
Across the four LCP sub-parts in Chrome's field data, the largest gap between under 350 KB of images and 1 MB to 3 MB of images sits in resource load delay: 444 ms median for under 350 KB of images against 531 ms for 1 MB to 3 MB of images. Overall median field LCP is 1.1s for under 350 KB of images (TTFB 330 ms, load delay 444 ms, load duration 237 ms, render delay 137 ms) versus 1.3s for 1 MB to 3 MB of images.
Total image payload per framework
On React, 50% of sites use under 350 KB of images total image payload, and 92% of React sites have a good LCP, against 92% of all sites.
Total image payload or the framework
Does the framework explain the total image payload difference?
On React, 94% of sites with under 350 KB of images total image payload have a good LCP, against 92% of React sites with 350 KB to 1 MB of images. Within React, sites with under 350 KB of images and 350 KB to 1 MB of images have a good LCP about equally often.
How total image weight competes with the hero paint
Even when off-screen images are lazy-loaded, oversized carousels, unresized product grids, and CSS background images compete for cellular bandwidth during initial viewport load. Across 2,785 sites (49.5%) under 350 KB of images, 94% pass field LCP at a 1.1s median, whereas the 5.3% (300) exceeding 3 MB drop to 87% good LCP (1.4s median).
Understanding total image payload
Keep total image transfer under 1 MB on initial load by serving AVIF or WebP, matching srcset widths to rendered layout slots, and lazy-loading off-screen media. Across all audited sites, 49.5% stay under 350 KB (94% good LCP, 1.1s median) versus 5.3% above 3 MB (87% good LCP, 1.4s median).
By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, October 2026). How we measured.