Total image payload on Wix sites

11.0% of audited sites (621) transfer 1 to 3 MB of images and 5.3% exceed 3 MB. Sites staying under 350 KB pass LCP at 94% (1.1s median), compared with 87% (1.4s median) above 3 MB.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Wix sites only
Wix Scoped to 5,623 sites out of 203,892 analyzed (cms) Compare with all sites →

49.5% of Wix sites use under 350 KB of images total image payload, and 94% of those sites have a good LCP, against 92% of all Wix sites.

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP pass rate

Sites with under 350 KB of images total image payload have a good LCP most often: 94%, against 92% of all Wix sites. Sites with 1 MB to 3 MB of images image payload have it least often, at 91%.

SitesGood, needs improvement, poor LCPMedian
All Wix sites72892%1.2s
Under 350 KB 49.5%32494%1.1s
350 KB to 1 MB 34.1%25292%1.2s
1 MB to 3 MB 11.0%11291%1.3s
Over 3 MB 5.3%4087%1.4s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Total image payload usage

Under 350 KB of images is the most used: 49.5% of Wix sites.

Under 350 KB 49.5% 350 KB to 1 MB 34.1% 1 MB to 3 MB 11.0%
Under 350 KB 49.5% 350 KB to 1 MB 34.1% 1 MB to 3 MB 11.0% Over 3 MB 5.3%
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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The four LCP phases

Across the four LCP sub-parts in Chrome's field data, the largest gap between under 350 KB of images and 1 MB to 3 MB of images sits in resource load delay: 444 ms median for under 350 KB of images against 531 ms for 1 MB to 3 MB of images. Overall median field LCP is 1.1s for under 350 KB of images (TTFB 330 ms, load delay 444 ms, load duration 237 ms, render delay 137 ms) versus 1.3s for 1 MB to 3 MB of images.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
All Wix sites 376343 ms478 ms259 ms478 mslab 462 ms1.2s
Under 350 KB 164330 ms444 ms237 ms444 mslab 428 ms1.1s
350 KB to 1 MB 128350 ms486 ms270 ms486 mslab 476 ms1.2s
1 MB to 3 MB 63342 ms531 ms288 ms531 mslab 500 ms1.3s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Total image payload per framework

On React, 50% of sites use under 350 KB of images total image payload, and 92% of React sites have a good LCP, against 92% of all sites.

FrameworkTotal image payload on its sitesGood LCP
All Wix sites 5,621 sitesUnder 350 KB 50%350 KB to 1 MB 34%1 MB to 3 MB 11%92%
React 5,620 sitesUnder 350 KB 50%350 KB to 1 MB 34%1 MB to 3 MB 11%92%
Under 350 KB 350 KB to 1 MB 1 MB to 3 MB Over 3 MB
The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
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Total image payload or the framework

Does the framework explain the total image payload difference?

On React, 94% of sites with under 350 KB of images total image payload have a good LCP, against 92% of React sites with 350 KB to 1 MB of images. Within React, sites with under 350 KB of images and 350 KB to 1 MB of images have a good LCP about equally often.

How total image weight competes with the hero paint

Even when off-screen images are lazy-loaded, oversized carousels, unresized product grids, and CSS background images compete for cellular bandwidth during initial viewport load. Across 2,785 sites (49.5%) under 350 KB of images, 94% pass field LCP at a 1.1s median, whereas the 5.3% (300) exceeding 3 MB drop to 87% good LCP (1.4s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding total image payload

Keep total image transfer under 1 MB on initial load by serving AVIF or WebP, matching srcset widths to rendered layout slots, and lazy-loading off-screen media. Across all audited sites, 49.5% stay under 350 KB (94% good LCP, 1.1s median) versus 5.3% above 3 MB (87% good LCP, 1.4s median).

The State of Web Vitals · October 2026 · Wix: 5,621 crawled sites · 728 with desktop field dataBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Iframes per page → Bytes by resource type → Stylesheet loading mix → Iframe loading → By Arjen Karel · 5,621 crawled Wix sites (728 with desktop Chrome field data, October 2026) · How we measured