Customer data platforms impact Shopify sites
Performance impact by cdp provider.
1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
1
Providers ranked
After min-sites filter
51
Sites in sample
Combined across all items
164ms
Best INP (p75)
Tealium AudienceStream
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tealium AudienceStream | 164ms | 92.1% | 51 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Tealium AudienceStream 0.6% 51 164ms
Segment 0.1% 11 199ms
Bloomreach 0.1% 8 199ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.6%
912.0s
92164ms
950.03
931.3s
95564ms
Segment 0.1%
891.9s
78199ms
1000.04
1001.4s
89599ms
Bloomreach 0.1%
862.3s
71199ms
860.02
711.9s
100465ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
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