1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
3
Providers ranked
After min-sites filter
1,506
Sites in sample
Combined across all items
153ms
Best INP (p75)
Tealium AudienceStream
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tealium AudienceStream | 153ms | 89.3% | 820 | |
| 2 | Segment | 192ms | 76.4% | 632 | |
| 3 | Bloomreach | 200ms | 75.0% | 54 |
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Tealium AudienceStream 0.9% 820 153ms
RudderStack 0% 30 136ms
Segment 0.7% 632 192ms
Bloomreach 0.1% 54 200ms
Treasure Data 0% 21 359ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
89% of Tealium AudienceStream sites pass INP. Segment trails 13 points behind. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.9%
792.3s
89153ms
810.08
801.6s
651.0s
Segment 0.7%
861.9s
76192ms
800.04
861.5s
66897ms
Bloomreach 0.1%
702.6s
75200ms
840.05
761.7s
601.1s
RudderStack 0%
811.9s
85136ms
880.02
771.8s
351.2s
Treasure Data 0%
263.6s
58359ms
320.94
262.4s
161.3s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 89% of its sites pass. Segment trails at 76%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · phone field datacorewebvitals.io/state-of-cwv
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Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.