1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
3,000
Sites in sample
Combined across all items
147ms
Best INP (p75)
RudderStack
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | RudderStack | 147ms | 86.2% | 61 | |
| 2 | Tealium AudienceStream | 153ms | 88.4% | 1,550 | |
| 3 | Segment | 201ms | 75.0% | 1,233 | |
| 4 | Bloomreach | 229ms | 68.7% | 91 | |
| 5 | Treasure Data | 373ms | 56.9% | 65 |
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Tealium AudienceStream 0.8% 1,550 153ms
RudderStack 0% 61 147ms
mParticle 0% 8 191ms
Segment 0.6% 1,233 201ms
Bloomreach 0% 91 229ms
Treasure Data 0% 65 373ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
88% of Tealium AudienceStream sites pass INP. Segment trails 13 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Segment 0.6%
871.9s
75201ms
790.06
871.5s
68870ms
Tealium AudienceStream 0.8%
812.3s
88153ms
810.08
801.6s
65996ms
Bloomreach 0%
732.6s
69229ms
800.09
761.8s
621.1s
mParticle 0%
751.7s
75191ms
750.10
751.3s
75724ms
Treasure Data 0%
213.6s
57373ms
250.99
232.5s
181.3s
RudderStack 0%
832.2s
86147ms
860.02
691.9s
461.3s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 88% of its sites pass. Segment trails at 75%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (25) → Bot detection (8) → Email marketing (8) → Marketing pixels (10) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.