1
At a glance the headline numbers for Customer data platforms impact
Performance impact by cdp provider.
5
Providers ranked
After min-sites filter
3,363
Sites in sample
Combined across all items
145ms
Best INP (p75)
RudderStack
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | RudderStack | 145ms | 87.1% | 66 | |
| 2 | Tealium AudienceStream | 154ms | 88.0% | 1,732 | |
| 3 | Segment | 195ms | 75.5% | 1,404 | |
| 4 | Bloomreach | 229ms | 67.1% | 95 | |
| 5 | Treasure Data | 374ms | 55.8% | 66 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Tealium AudienceStream 0.8% 1,732 154ms
RudderStack 0% 66 145ms
mParticle 0% 9 191ms
Segment 0.7% 1,404 195ms
Bloomreach 0% 95 229ms
Treasure Data 0% 66 374ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
88% of Tealium AudienceStream sites pass INP. Segment trails 12 points behind. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Tealium AudienceStream 0.8%
812.3s
88154ms
810.08
801.6s
65994ms
Segment 0.7%
881.9s
76195ms
780.06
881.4s
70857ms
Bloomreach 0%
722.6s
67229ms
810.09
771.8s
631.1s
Treasure Data 0%
213.6s
56374ms
240.99
222.5s
171.3s
RudderStack 0%
842.0s
87145ms
850.03
721.8s
471.2s
mParticle 0%
781.7s
78191ms
780.10
781.3s
78748ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tealium AudienceStream leads on INP: 88% of its sites pass. Segment trails at 76%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Bot detection (8) → Email marketing (8) → Marketing pixels (10) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.