The State of Web Vitals

Chat & messaging impact Shopify sites

Performance impact by chat provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Chat & messaging impact

Performance impact by chat provider.

5
Providers ranked
After min-sites filter
542
Sites in sample
Combined across all items
0.02
Best CLS (p75)
Tawk.to
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Tawk.to 0.02 90.5%
61
2 Tidio 0.04 84.6%
134
3 HubSpot Chat 0.05 82.3%
87
4 Gorgias 0.05 88.8%
205
5 Zendesk Chat 0.07 85.0%
55
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Crisp 0.2% 15 92% 0.02
tawk.to 0.7% 61 91% 0.02
Chatwoot 0.2% 13 90% 0.02
Intercom 0.2% 13 90% 0.09
Gorgias 2.5% 205 89% 0.05
Help Scout Beacon 0.1% 9 86% 0.05
Zendesk Chat 0.7% 55 85% 0.07
Tidio 1.6% 134 85% 0.04
HubSpot Chat 1.1% 87 82% 0.05
Smartsupp 0.1% 7 80% 0.06
Re:amaze 0.4% 37 77% 0.10
Freshchat 0.2% 15 73% 0.12
LiveChat 0.3% 24 67% 0.20
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 85% and 89%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Gorgias 2.5%
852.1s
81187ms
890.05
881.4s
93556ms
Tidio 1.6%
922.0s
90148ms
850.04
951.3s
99542ms
HubSpot Chat 1.1%
971.9s
95155ms
820.05
911.2s
92558ms
tawk.to 0.7%
981.8s
92132ms
910.02
951.2s
98508ms
Zendesk Chat 0.7%
902.1s
84179ms
850.07
951.3s
95477ms
Re:amaze 0.4%
912.3s
81164ms
770.10
851.4s
94586ms
LiveChat 0.3%
1002.0s
88155ms
670.20
941.4s
100536ms
Crisp 0.2%
1002.0s
100145ms
920.02
921.3s
100542ms
Freshchat 0.2%
672.6s
67229ms
730.12
801.6s
87539ms
Chatwoot 0.2%
901.9s
100156ms
900.02
1001.5s
90669ms
Intercom 0.2%
901.7s
90163ms
900.09
901.3s
90501ms
Help Scout Beacon 0.1%
1001.5s
100149ms
860.05
1001.3s
100454ms
Smartsupp 0.1%
1001.8s
100152ms
800.06
1001.3s
100549ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Gorgias leads on CLS: 89% of its sites pass. Tidio trails at 85%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured