Chat & messaging impact Shopify sites

Performance impact by chat provider.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · Shopify sites only
Metric LCP INP CLS
Shopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Chat & messaging impact

Performance impact by chat provider.

5
Providers ranked
After min-sites filter
542
Sites in sample
Combined across all items
0.05
Best CLS (p75)
Tawk.to
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Tawk.to 0.05 91.7%
61
2 HubSpot Chat 0.05 87.7%
87
3 Tidio 0.08 78.2%
134
4 Zendesk Chat 0.09 77.1%
55
5 Gorgias 0.09 77.7%
205
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Crisp 0.2% 15 100% 0.04
Intercom 0.2% 13 100% 0.07
Re:amaze 0.4% 37 92% 0.08
tawk.to 0.7% 61 92% 0.05
HubSpot Chat 1.1% 87 88% 0.05
Chatwoot 0.2% 13 88% 0.09
Smartsupp 0.1% 7 80% 0.06
Tidio 1.6% 134 78% 0.08
Gorgias 2.5% 205 78% 0.09
Zendesk Chat 0.7% 55 77% 0.09
LiveChat 0.3% 24 71% 0.17
Freshchat 0.2% 15 53% 0.14
Help Scout Beacon 0.1% 9 43% 0.16
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 78% and 78%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Gorgias 2.5%
922.0s
99105ms
780.09
931.3s
94507ms
Tidio 1.6%
952.0s
10078ms
780.08
971.1s
99476ms
HubSpot Chat 1.1%
971.8s
9679ms
880.05
98994ms
93456ms
tawk.to 0.7%
1001.6s
97118ms
920.05
1001.0s
100436ms
Zendesk Chat 0.7%
911.9s
9791ms
770.09
911.2s
97473ms
Re:amaze 0.4%
921.9s
10095ms
920.08
921.2s
96503ms
LiveChat 0.3%
882.0s
100100ms
710.17
941.3s
94532ms
Crisp 0.2%
911.8s
10079ms
1000.04
911.2s
89468ms
Freshchat 0.2%
871.9s
100125ms
530.14
871.4s
93516ms
Chatwoot 0.2%
1001.7s
100140ms
880.09
1001.2s
88465ms
Intercom 0.2%
1001.5s
10075ms
1000.07
100905ms
100426ms
Help Scout Beacon 0.1%
1001.4s
10085ms
430.16
1001.0s
100335ms
Smartsupp 0.1%
1001.6s
10070ms
800.06
1001.2s
100467ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Gorgias leads on CLS: 78% of its sites pass. Tidio trails at 78%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured