1
At a glance the headline numbers for Chat & messaging impact
Performance impact by chat provider.
5
Providers ranked
After min-sites filter
542
Sites in sample
Combined across all items
132ms
Best INP (p75)
Tawk.to
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Tawk.to | 132ms | 91.7% | 61 | |
| 2 | Tidio | 148ms | 89.7% | 134 | |
| 3 | HubSpot Chat | 155ms | 94.7% | 87 | |
| 4 | Zendesk Chat | 179ms | 83.8% | 55 | |
| 5 | Gorgias | 187ms | 80.9% | 205 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Crisp 0.2% 15 145ms
Chatwoot 0.2% 13 156ms
Help Scout Beacon 0.1% 9 149ms
Smartsupp 0.1% 7 152ms
HubSpot Chat 1.1% 87 155ms
tawk.to 0.7% 61 132ms
Intercom 0.2% 13 163ms
Tidio 1.6% 134 148ms
LiveChat 0.3% 24 155ms
Zendesk Chat 0.7% 55 179ms
Re:amaze 0.4% 37 164ms
Gorgias 2.5% 205 187ms
Freshchat 0.2% 15 229ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
90% of Tidio sites pass INP. Gorgias trails 9 points behind. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Gorgias 2.5%
852.1s
81187ms
890.05
881.4s
93556ms
Tidio 1.6%
922.0s
90148ms
850.04
951.3s
99542ms
HubSpot Chat 1.1%
971.9s
95155ms
820.05
911.2s
92558ms
tawk.to 0.7%
981.8s
92132ms
910.02
951.2s
98508ms
Zendesk Chat 0.7%
902.1s
84179ms
850.07
951.3s
95477ms
Re:amaze 0.4%
912.3s
81164ms
770.10
851.4s
94586ms
LiveChat 0.3%
1002.0s
88155ms
670.20
941.4s
100536ms
Crisp 0.2%
1002.0s
100145ms
920.02
921.3s
100542ms
Freshchat 0.2%
672.6s
67229ms
730.12
801.6s
87539ms
Chatwoot 0.2%
901.9s
100156ms
900.02
1001.5s
90669ms
Intercom 0.2%
901.7s
90163ms
900.09
901.3s
90501ms
Help Scout Beacon 0.1%
1001.5s
100149ms
860.05
1001.3s
100454ms
Smartsupp 0.1%
1001.8s
100152ms
800.06
1001.3s
100549ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Tidio leads on INP: 90% of its sites pass. Gorgias trails at 81%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals Customer data platforms (6) → Font services (4) → A/B testing (12) → RUM (14) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.