Marketing pixels impact on Shopify sites | The State of Web Vitals 2026

LCP INP CLS

SHShopify Scoped to 8,248 sites out of 203,892 analyzed (cms) Compare with all sites →

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Providers ranked

After min-sites filter

9,341

Sites in sample

Combined across all items

0.03

Best CLS (p75)

TikTok Pixel

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	TikTok Pixel	0.03	92.1%	1,078
2	Google Ads Conversion	0.03	92.3%	3,273
3	Meta Pixel	0.03	92.9%	3,450
4	Microsoft/Bing UET	0.04	90.6%	1,154
5	LinkedIn Insight	0.05	89.4%	66
6	Pinterest Tag	0.05	89.2%	154
7	Snapchat Pixel	0.05	90.7%	166

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Meta Pixel 41.8% 3,450 93% 0.03

Google Ads Conversion 39.7% 3,273 92% 0.03

TikTok Pixel 13.1% 1,078 92% 0.03

Snapchat Pixel 2% 166 91% 0.05

Microsoft/Bing UET 14% 1,154 91% 0.04

Reddit Pixel 0.5% 43 90% 0.04

LinkedIn Insight 0.8% 66 89% 0.05

Pinterest Tag 1.9% 154 89% 0.05

Twitter/X Pixel 0.3% 28 89% 0.03

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

No provider stands out: pass rates sit between 89% and 93%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Meta Pixel 41.8%

951.8s

94137ms

930.03

941.2s

96516ms

Google Ads Conversion 39.7%

941.8s

94137ms

920.03

941.2s

96539ms

Microsoft/Bing UET 14%

921.9s

91147ms

910.04

931.3s

95535ms

TikTok Pixel 13.1%

931.9s

91154ms

920.03

941.3s

95531ms

Snapchat Pixel 2%

882.1s

84174ms

910.05

881.5s

96578ms

Pinterest Tag 1.9%

902.0s

86163ms

890.05

931.4s

94540ms

LinkedIn Insight 0.8%

941.9s

95149ms

890.05

961.4s

91531ms

Reddit Pixel 0.5%

901.9s

87148ms

900.04

901.5s

90597ms

Twitter/X Pixel 0.3%

852.2s

84166ms

890.03

781.7s

100511ms

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Meta Pixel leads on CLS: 93% of its sites pass. Pinterest Tag trails at 89%. computed

The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv

Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured

Marketing pixels impact Shopify sites

At a glance the headline numbers for Marketing pixels impact

The ranking sorted by CLS at p75, fastest first

Passing CLS per provider which group passes the CLS most often

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75