Marketing pixels impact Shopify sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
7
Providers ranked
After min-sites filter
9,341
Sites in sample
Combined across all items
137ms
Best INP (p75)
Meta Pixel
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Meta Pixel | 137ms | 93.8% | 3,450 | |
| 2 | Google Ads Conversion | 137ms | 94.2% | 3,273 | |
| 3 | Microsoft/Bing UET | 147ms | 91.4% | 1,154 | |
| 4 | LinkedIn Insight | 149ms | 95.0% | 66 | |
| 5 | TikTok Pixel | 154ms | 90.9% | 1,078 | |
| 6 | Pinterest Tag | 163ms | 85.8% | 154 | |
| 7 | Snapchat Pixel | 174ms | 83.8% | 166 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
LinkedIn Insight 0.8% 66 149ms
Google Ads Conversion 39.7% 3,273 137ms
Meta Pixel 41.8% 3,450 137ms
Microsoft/Bing UET 14% 1,154 147ms
TikTok Pixel 13.1% 1,078 154ms
Reddit Pixel 0.5% 43 148ms
Pinterest Tag 1.9% 154 163ms
Twitter/X Pixel 0.3% 28 166ms
Snapchat Pixel 2% 166 174ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
94% of Google Ads Conversion sites pass INP. Snapchat Pixel trails 10 points behind. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 41.8%
951.8s
94137ms
930.03
941.2s
96516ms
Google Ads Conversion 39.7%
941.8s
94137ms
920.03
941.2s
96539ms
Microsoft/Bing UET 14%
921.9s
91147ms
910.04
931.3s
95535ms
TikTok Pixel 13.1%
931.9s
91154ms
920.03
941.3s
95531ms
Snapchat Pixel 2%
882.1s
84174ms
910.05
881.5s
96578ms
Pinterest Tag 1.9%
902.0s
86163ms
890.05
931.4s
94540ms
LinkedIn Insight 0.8%
941.9s
95149ms
890.05
961.4s
91531ms
Reddit Pixel 0.5%
901.9s
87148ms
900.04
901.5s
90597ms
Twitter/X Pixel 0.3%
852.2s
84166ms
890.03
781.7s
100511ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on INP: 94% of its sites pass. Snapchat Pixel trails at 84%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.