Marketing pixels impact: 10 providers ranked | The State of Web Vitals 2026

LCP INP CLS

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Providers ranked

After min-sites filter

70,685

Sites in sample

Combined across all items

0.04

Best CLS (p75)

Quora Pixel

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Quora Pixel	0.04	87.1%	73
2	TikTok Pixel	0.05	85.7%	2,586
3	Microsoft/Bing UET	0.05	85.0%	15,280
4	Google Ads Conversion	0.05	85.8%	23,164
5	Meta Pixel	0.05	85.5%	24,578
6	Snapchat Pixel	0.06	82.4%	469
7	LinkedIn Insight	0.06	84.6%	2,700
8	Twitter/X Pixel	0.07	80.5%	291
9	Pinterest Tag	0.07	83.5%	1,265
10	Reddit Pixel	0.08	80.5%	279

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Quora Pixel 0% 73 87% 0.04

Google Ads Conversion 12.2% 23,164 86% 0.05

TikTok Pixel 1.4% 2,586 86% 0.05

Meta Pixel 12.9% 24,578 85% 0.05

Microsoft/Bing UET 8% 15,280 85% 0.05

LinkedIn Insight 1.4% 2,700 85% 0.06

Pinterest Tag 0.7% 1,265 83% 0.07

Snapchat Pixel 0.2% 469 82% 0.06

Reddit Pixel 0.1% 279 81% 0.08

Twitter/X Pixel 0.2% 291 80% 0.07

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

86% of Google Ads Conversion sites pass CLS. Twitter/X Pixel trails 6 points behind. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Google Ads Conversion 12.2%

772.4s

95126ms

860.05

711.9s

521.4s

LinkedIn Insight 1.4%

782.4s

95123ms

850.06

702.0s

481.4s

Snapchat Pixel 0.2%

782.4s

83176ms

820.06

781.7s

67937ms

Pinterest Tag 0.7%

752.5s

89152ms

830.07

702.0s

471.5s

Twitter/X Pixel 0.2%

792.4s

81180ms

800.07

731.9s

581.1s

Reddit Pixel 0.1%

752.5s

84171ms

810.08

721.9s

541.1s

Microsoft/Bing UET 8%

812.3s

94127ms

850.05

751.8s

551.2s

Meta Pixel 12.9%

792.3s

94128ms

850.05

731.9s

551.3s

TikTok Pixel 1.4%

812.3s

86166ms

860.05

791.7s

68971ms

Quora Pixel 0%

842.1s

91133ms

870.04

771.8s

571.1s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Google Ads Conversion leads on CLS: 86% of its sites pass. Twitter/X Pixel trails at 80%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · all devices field datacorewebvitals.io/state-of-cwv

Related signals JS libraries (25) → Reviews (8) → Email marketing (8) → Consent platforms (16) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured