Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
79,766
Sites in sample
Combined across all items
0.04
Best CLS (p75)
Quora Pixel
The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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The ranking sorted by CLS at p75, fastest first
| # | Provider | CLS p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Quora Pixel | 0.04 | 87.7% | 84 | |
| 2 | TikTok Pixel | 0.05 | 85.9% | 2,909 | |
| 3 | Microsoft/Bing UET | 0.05 | 85.1% | 17,319 | |
| 4 | Google Ads Conversion | 0.05 | 85.9% | 26,190 | |
| 5 | Meta Pixel | 0.05 | 85.6% | 27,632 | |
| 6 | Snapchat Pixel | 0.06 | 83.0% | 531 | |
| 7 | LinkedIn Insight | 0.06 | 84.7% | 3,037 | |
| 8 | Reddit Pixel | 0.07 | 81.7% | 315 | |
| 9 | Twitter/X Pixel | 0.07 | 81.1% | 331 | |
| 10 | Pinterest Tag | 0.07 | 84.1% | 1,418 |
The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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Passing CLS per provider which group passes the CLS most often
ProviderSitesPassing CLSp75
Quora Pixel 0% 84 0.04
Google Ads Conversion 12.2% 26,190 0.05
TikTok Pixel 1.4% 2,909 0.05
Meta Pixel 12.9% 27,632 0.05
Microsoft/Bing UET 8.1% 17,319 0.05
LinkedIn Insight 1.4% 3,037 0.06
Pinterest Tag 0.7% 1,418 0.07
Snapchat Pixel 0.2% 531 0.06
Reddit Pixel 0.1% 315 0.07
Twitter/X Pixel 0.2% 331 0.07
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site
86% of Google Ads Conversion sites pass CLS. Twitter/X Pixel trails 5 points behind. computed
The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
802.3s
94129ms
860.05
741.9s
551.3s
Google Ads Conversion 12.2%
782.4s
95127ms
860.05
711.9s
521.3s
Microsoft/Bing UET 8.1%
812.3s
94127ms
850.05
751.8s
551.2s
LinkedIn Insight 1.4%
782.4s
95123ms
850.06
702.0s
491.4s
TikTok Pixel 1.4%
812.3s
86169ms
860.05
791.7s
68964ms
Pinterest Tag 0.7%
762.5s
89153ms
840.07
702.0s
471.5s
Snapchat Pixel 0.2%
792.3s
84176ms
830.06
791.7s
67931ms
Twitter/X Pixel 0.2%
792.3s
81175ms
810.07
751.8s
601.1s
Reddit Pixel 0.1%
762.5s
84172ms
820.07
731.9s
551.1s
Quora Pixel 0%
842.2s
92132ms
880.04
771.8s
551.2s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on CLS: 86% of its sites pass. Twitter/X Pixel trails at 81%. computed
The State of Web Vitals · November 2026 · 213,971 crawled sites · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 213,971 crawled sites with Chrome field data, representing millions of real page loads · How we measured
213,971 crawled sites with Chrome field data, representing millions of real page loads. How we measured.