Marketing pixels impact Shopify sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
7
Providers ranked
After min-sites filter
9,341
Sites in sample
Combined across all items
154ms
Best INP (p75)
Meta Pixel
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Meta Pixel | 154ms | 90.5% | 3,450 | |
| 2 | Google Ads Conversion | 154ms | 90.9% | 3,273 | |
| 3 | LinkedIn Insight | 161ms | 94.4% | 66 | |
| 4 | Microsoft/Bing UET | 164ms | 87.7% | 1,154 | |
| 5 | TikTok Pixel | 171ms | 86.2% | 1,078 | |
| 6 | Pinterest Tag | 182ms | 80.2% | 154 | |
| 7 | Snapchat Pixel | 193ms | 78.6% | 166 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
LinkedIn Insight 0.8% 66 161ms
Google Ads Conversion 39.7% 3,273 154ms
Meta Pixel 41.8% 3,450 154ms
Microsoft/Bing UET 14% 1,154 164ms
TikTok Pixel 13.1% 1,078 171ms
Reddit Pixel 0.5% 43 160ms
Pinterest Tag 1.9% 154 182ms
Snapchat Pixel 2% 166 193ms
Twitter/X Pixel 0.3% 28 187ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
91% of Google Ads Conversion sites pass INP. Snapchat Pixel trails 12 points behind. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 41.8%
931.8s
91154ms
930.02
941.3s
96526ms
Google Ads Conversion 39.7%
931.9s
91154ms
920.02
931.3s
95546ms
Microsoft/Bing UET 14%
912.0s
88164ms
910.03
921.3s
95543ms
TikTok Pixel 13.1%
911.9s
86171ms
920.03
931.3s
95543ms
Snapchat Pixel 2%
872.2s
79193ms
900.05
861.5s
96573ms
Pinterest Tag 1.9%
892.1s
80182ms
890.05
911.4s
94558ms
LinkedIn Insight 0.8%
912.1s
94161ms
900.05
911.4s
90525ms
Reddit Pixel 0.5%
921.9s
84160ms
920.05
901.5s
92587ms
Twitter/X Pixel 0.3%
832.2s
74187ms
960.02
781.7s
100497ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on INP: 91% of its sites pass. Snapchat Pixel trails at 79%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.