Marketing pixels impact Shopify sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
7
Providers ranked
After min-sites filter
9,341
Sites in sample
Combined across all items
83ms
Best INP (p75)
Meta Pixel
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Meta Pixel | 83ms | 99.1% | 3,450 | |
| 2 | Google Ads Conversion | 83ms | 99.4% | 3,273 | |
| 3 | LinkedIn Insight | 85ms | 98.1% | 66 | |
| 4 | Microsoft/Bing UET | 91ms | 99.1% | 1,154 | |
| 5 | TikTok Pixel | 95ms | 99.6% | 1,078 | |
| 6 | Pinterest Tag | 102ms | 98.2% | 154 | |
| 7 | Snapchat Pixel | 113ms | 98.9% | 166 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Reddit Pixel 0.5% 43 93ms
Twitter/X Pixel 0.3% 28 123ms
TikTok Pixel 13.1% 1,078 95ms
Google Ads Conversion 39.7% 3,273 83ms
Meta Pixel 41.8% 3,450 83ms
Microsoft/Bing UET 14% 1,154 91ms
Snapchat Pixel 2% 166 113ms
Pinterest Tag 1.9% 154 102ms
LinkedIn Insight 0.8% 66 85ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 98% and 100%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 41.8%
951.7s
9983ms
840.07
961.1s
97473ms
Google Ads Conversion 39.7%
961.7s
9983ms
840.07
961.1s
97473ms
Microsoft/Bing UET 14%
951.8s
9991ms
840.07
951.2s
96477ms
TikTok Pixel 13.1%
941.9s
10095ms
840.07
961.2s
96483ms
Snapchat Pixel 2%
902.0s
99113ms
830.08
921.3s
99473ms
Pinterest Tag 1.9%
912.0s
98102ms
810.08
971.2s
94486ms
LinkedIn Insight 0.8%
961.9s
9885ms
800.06
951.2s
89488ms
Reddit Pixel 0.5%
971.9s
10093ms
890.05
971.2s
94496ms
Twitter/X Pixel 0.3%
862.1s
100123ms
860.06
771.5s
96469ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
TikTok Pixel leads on INP: 100% of its sites pass. Pinterest Tag trails at 98%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.