Marketing pixels impact WordPress sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
9
Providers ranked
After min-sites filter
23,712
Sites in sample
Combined across all items
65ms
Best INP (p75)
LinkedIn Insight
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | LinkedIn Insight | 65ms | 99.8% | 1,005 | |
| 2 | Microsoft/Bing UET | 66ms | 99.7% | 4,533 | |
| 3 | Quora Pixel | 67ms | 100.0% | 53 | |
| 4 | Google Ads Conversion | 67ms | 99.5% | 8,425 | |
| 5 | Meta Pixel | 68ms | 99.6% | 8,672 | |
| 6 | Pinterest Tag | 75ms | 99.5% | 406 | |
| 7 | Snapchat Pixel | 77ms | 100.0% | 68 | |
| 8 | Twitter/X Pixel | 77ms | 100.0% | 68 | |
| 9 | TikTok Pixel | 83ms | 99.3% | 482 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Snapchat Pixel 0.1% 68 77ms
Twitter/X Pixel 0.1% 68 77ms
Quora Pixel 0.1% 53 67ms
LinkedIn Insight 1.6% 1,005 65ms
Microsoft/Bing UET 7.2% 4,533 66ms
Meta Pixel 13.7% 8,672 68ms
Google Ads Conversion 13.3% 8,425 67ms
Pinterest Tag 0.6% 406 75ms
TikTok Pixel 0.8% 482 83ms
Reddit Pixel 0.1% 37 89ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 99% and 100%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
712.7s
10068ms
750.11
622.2s
301.9s
Google Ads Conversion 13.3%
712.7s
10067ms
760.10
612.2s
281.9s
Microsoft/Bing UET 7.2%
752.5s
10066ms
780.10
642.1s
341.8s
LinkedIn Insight 1.6%
782.4s
10065ms
800.09
652.0s
341.7s
TikTok Pixel 0.8%
692.7s
9983ms
730.12
642.2s
341.9s
Pinterest Tag 0.6%
613.1s
10075ms
780.10
522.7s
162.3s
Snapchat Pixel 0.1%
712.6s
10077ms
790.08
632.1s
301.7s
Twitter/X Pixel 0.1%
822.3s
10077ms
770.08
732.0s
361.7s
Quora Pixel 0.1%
841.8s
10067ms
840.08
781.4s
641.4s
Reddit Pixel 0.1%
532.9s
9689ms
770.10
432.5s
312.2s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on INP: 100% of its sites pass. TikTok Pixel trails at 99%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.