Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
70,685
Sites in sample
Combined across all items
74ms
Best INP (p75)
Google Ads Conversion
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Ads Conversion | 74ms | 99.0% | 23,164 | |
| 2 | LinkedIn Insight | 75ms | 98.9% | 2,700 | |
| 3 | Quora Pixel | 75ms | 100.0% | 73 | |
| 4 | Meta Pixel | 77ms | 98.9% | 24,578 | |
| 5 | Microsoft/Bing UET | 77ms | 98.6% | 15,280 | |
| 6 | Pinterest Tag | 88ms | 98.7% | 1,265 | |
| 7 | Reddit Pixel | 96ms | 97.7% | 279 | |
| 8 | TikTok Pixel | 98ms | 97.7% | 2,586 | |
| 9 | Snapchat Pixel | 108ms | 96.7% | 469 | |
| 10 | Twitter/X Pixel | 108ms | 95.3% | 291 |
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Quora Pixel 0% 73 75ms
Google Ads Conversion 12.2% 23,164 74ms
LinkedIn Insight 1.4% 2,700 75ms
Meta Pixel 12.9% 24,578 77ms
Pinterest Tag 0.7% 1,265 88ms
Microsoft/Bing UET 8% 15,280 77ms
TikTok Pixel 1.4% 2,586 98ms
Reddit Pixel 0.1% 279 96ms
Snapchat Pixel 0.2% 469 108ms
Twitter/X Pixel 0.2% 291 108ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 95% and 99%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Ads Conversion 12.2%
842.1s
9974ms
770.10
801.6s
581.2s
LinkedIn Insight 1.4%
842.1s
9975ms
790.09
781.7s
571.2s
Snapchat Pixel 0.2%
832.2s
97108ms
760.10
831.5s
74858ms
Pinterest Tag 0.7%
802.3s
9988ms
750.11
761.8s
521.4s
Twitter/X Pixel 0.2%
832.1s
95108ms
740.11
831.6s
641.0s
Reddit Pixel 0.1%
802.3s
9896ms
770.10
801.6s
641.0s
Microsoft/Bing UET 8%
862.0s
9977ms
770.10
821.6s
611.1s
Meta Pixel 12.9%
842.1s
9977ms
760.10
801.6s
591.2s
TikTok Pixel 1.4%
852.1s
9898ms
770.10
841.5s
69950ms
Quora Pixel 0%
851.8s
10075ms
810.08
811.3s
641.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 99% of its sites pass. Twitter/X Pixel trails at 95%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
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Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.