Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
9
Providers ranked
After min-sites filter
37,396
Sites in sample
Combined across all items
74ms
Best INP (p75)
Google Ads Conversion
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Ads Conversion | 74ms | 98.9% | 12,212 | |
| 2 | LinkedIn Insight | 75ms | 98.5% | 1,429 | |
| 3 | Meta Pixel | 77ms | 98.8% | 12,987 | |
| 4 | Microsoft/Bing UET | 77ms | 98.6% | 8,156 | |
| 5 | Pinterest Tag | 91ms | 98.9% | 655 | |
| 6 | Reddit Pixel | 95ms | 99.1% | 146 | |
| 7 | Twitter/X Pixel | 96ms | 95.6% | 158 | |
| 8 | TikTok Pixel | 98ms | 97.8% | 1,399 | |
| 9 | Snapchat Pixel | 105ms | 97.3% | 254 |
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Quora Pixel 0% 37 76ms
Reddit Pixel 0.2% 146 95ms
Google Ads Conversion 12.9% 12,212 74ms
Pinterest Tag 0.7% 655 91ms
Meta Pixel 13.7% 12,987 77ms
Microsoft/Bing UET 8.6% 8,156 77ms
LinkedIn Insight 1.5% 1,429 75ms
TikTok Pixel 1.5% 1,399 98ms
Snapchat Pixel 0.3% 254 105ms
Twitter/X Pixel 0.2% 158 96ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 96% and 99%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
842.1s
9977ms
760.10
801.6s
591.2s
Google Ads Conversion 12.9%
842.1s
9974ms
770.10
801.6s
581.2s
Microsoft/Bing UET 8.6%
872.0s
9977ms
770.09
821.5s
611.1s
LinkedIn Insight 1.5%
842.1s
9975ms
790.09
781.7s
561.2s
TikTok Pixel 1.5%
852.1s
9898ms
760.10
841.5s
69950ms
Pinterest Tag 0.7%
802.3s
9991ms
760.10
741.8s
521.4s
Snapchat Pixel 0.3%
812.2s
97105ms
780.10
811.6s
71896ms
Twitter/X Pixel 0.2%
842.1s
9696ms
750.11
851.5s
67966ms
Reddit Pixel 0.2%
812.3s
9995ms
790.10
801.6s
631.0s
Quora Pixel 0%
891.7s
10076ms
770.10
891.1s
76754ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on INP: 99% of its sites pass. Twitter/X Pixel trails at 96%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (22) → Reviews (8) → Email marketing (7) → Consent platforms (16) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured
Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.