Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
10
Providers ranked
After min-sites filter
78,631
Sites in sample
Combined across all items
75ms
Best INP (p75)
Google Ads Conversion
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Ads Conversion | 75ms | 98.9% | 25,804 | |
| 2 | Quora Pixel | 75ms | 100.0% | 82 | |
| 3 | LinkedIn Insight | 76ms | 99.0% | 2,998 | |
| 4 | Microsoft/Bing UET | 77ms | 98.6% | 17,060 | |
| 5 | Meta Pixel | 78ms | 98.8% | 27,243 | |
| 6 | Pinterest Tag | 91ms | 98.5% | 1,403 | |
| 7 | Reddit Pixel | 96ms | 97.5% | 309 | |
| 8 | TikTok Pixel | 100ms | 97.5% | 2,876 | |
| 9 | Twitter/X Pixel | 106ms | 94.7% | 327 | |
| 10 | Snapchat Pixel | 109ms | 96.6% | 529 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Quora Pixel 0% 82 75ms
LinkedIn Insight 1.4% 2,998 76ms
Google Ads Conversion 12.2% 25,804 75ms
Meta Pixel 12.9% 27,243 78ms
Microsoft/Bing UET 8.1% 17,060 77ms
Pinterest Tag 0.7% 1,403 91ms
TikTok Pixel 1.4% 2,876 100ms
Reddit Pixel 0.1% 309 96ms
Snapchat Pixel 0.3% 529 109ms
Twitter/X Pixel 0.2% 327 106ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 95% and 99%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 12.9%
842.1s
9978ms
760.10
801.6s
591.2s
Google Ads Conversion 12.2%
842.1s
9975ms
770.10
801.6s
581.2s
Microsoft/Bing UET 8.1%
872.0s
9977ms
770.10
821.6s
611.1s
LinkedIn Insight 1.4%
842.1s
9976ms
790.09
781.7s
571.2s
TikTok Pixel 1.4%
852.1s
98100ms
780.09
841.5s
70937ms
Pinterest Tag 0.7%
812.3s
9991ms
750.10
771.7s
521.4s
Snapchat Pixel 0.3%
842.2s
97109ms
770.10
841.5s
73863ms
Twitter/X Pixel 0.2%
832.1s
95106ms
750.11
831.5s
65988ms
Reddit Pixel 0.1%
812.3s
9896ms
780.10
801.6s
651.0s
Quora Pixel 0%
861.8s
10075ms
820.08
821.3s
611.1s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Meta Pixel leads on INP: 99% of its sites pass. Twitter/X Pixel trails at 95%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.