Marketing pixels impact on WordPress sites | The State of Web Vitals 2026

LCP INP CLS

WOWordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

At a glance the headline numbers for Marketing pixels impact

Marketing pixels and tracking SDKs ranked by performance impact.

Providers ranked

After min-sites filter

23,712

Sites in sample

Combined across all items

0.08

Best CLS (p75)

Twitter/X Pixel

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

The ranking sorted by CLS at p75, fastest first

#	Provider	CLS p75	Passing	Sites
1	Twitter/X Pixel	0.08	76.5%	68
2	Quora Pixel	0.08	83.8%	53
3	Snapchat Pixel	0.08	79.2%	68
4	LinkedIn Insight	0.09	79.9%	1,005
5	Pinterest Tag	0.10	77.5%	406
6	Microsoft/Bing UET	0.10	77.9%	4,533
7	Google Ads Conversion	0.10	76.0%	8,425
8	Meta Pixel	0.11	74.9%	8,672
9	TikTok Pixel	0.12	73.1%	482

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75

Quora Pixel 0.1% 53 84% 0.08

LinkedIn Insight 1.6% 1,005 80% 0.09

Snapchat Pixel 0.1% 68 79% 0.08

Microsoft/Bing UET 7.2% 4,533 78% 0.10

Pinterest Tag 0.6% 406 78% 0.10

Reddit Pixel 0.1% 37 77% 0.10

Twitter/X Pixel 0.1% 68 77% 0.08

Google Ads Conversion 13.3% 8,425 76% 0.10

Meta Pixel 13.7% 8,672 75% 0.11

TikTok Pixel 0.8% 482 73% 0.12

Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

80% of LinkedIn Insight sites pass CLS. TikTok Pixel trails 7 points behind, leaving 27% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP

INP

CLS

FCP

TTFB

Meta Pixel 13.7%

712.7s

10068ms

750.11

622.2s

301.9s

Google Ads Conversion 13.3%

712.7s

10067ms

760.10

612.2s

281.9s

Microsoft/Bing UET 7.2%

752.5s

10066ms

780.10

642.1s

341.8s

LinkedIn Insight 1.6%

782.4s

10065ms

800.09

652.0s

341.7s

TikTok Pixel 0.8%

692.7s

9983ms

730.12

642.2s

341.9s

Pinterest Tag 0.6%

613.1s

10075ms

780.10

522.7s

162.3s

Snapchat Pixel 0.1%

712.6s

10077ms

790.08

632.1s

301.7s

Twitter/X Pixel 0.1%

822.3s

10077ms

770.08

732.0s

361.7s

Quora Pixel 0.1%

841.8s

10067ms

840.08

781.4s

641.4s

Reddit Pixel 0.1%

532.9s

9689ms

770.10

432.5s

312.2s

60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

LinkedIn Insight leads on CLS: 80% of its sites pass. TikTok Pixel trails at 73%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv

Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured

Marketing pixels impact WordPress sites

At a glance the headline numbers for Marketing pixels impact

The ranking sorted by CLS at p75, fastest first

Passing CLS per provider which group passes the CLS most often

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75