Marketing pixels impact WordPress sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
9
Providers ranked
After min-sites filter
23,712
Sites in sample
Combined across all items
112ms
Best INP (p75)
LinkedIn Insight
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | LinkedIn Insight | 112ms | 97.7% | 1,005 | |
| 2 | Microsoft/Bing UET | 113ms | 97.6% | 4,533 | |
| 3 | Google Ads Conversion | 114ms | 97.3% | 8,425 | |
| 4 | Meta Pixel | 118ms | 96.9% | 8,672 | |
| 5 | Quora Pixel | 126ms | 93.2% | 53 | |
| 6 | Pinterest Tag | 130ms | 94.3% | 406 | |
| 7 | TikTok Pixel | 147ms | 94.6% | 482 | |
| 8 | Snapchat Pixel | 152ms | 93.4% | 68 | |
| 9 | Twitter/X Pixel | 162ms | 91.7% | 68 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
LinkedIn Insight 1.6% 1,005 112ms
Microsoft/Bing UET 7.2% 4,533 113ms
Google Ads Conversion 13.3% 8,425 114ms
Meta Pixel 13.7% 8,672 118ms
TikTok Pixel 0.8% 482 147ms
Pinterest Tag 0.6% 406 130ms
Reddit Pixel 0.1% 37 164ms
Snapchat Pixel 0.1% 68 152ms
Quora Pixel 0.1% 53 126ms
Twitter/X Pixel 0.1% 68 162ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 94% and 98%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
642.9s
97118ms
850.05
532.5s
262.0s
Google Ads Conversion 13.3%
613.0s
97114ms
860.05
492.6s
232.1s
Microsoft/Bing UET 7.2%
662.8s
98113ms
870.05
552.4s
281.9s
LinkedIn Insight 1.6%
692.7s
98112ms
860.06
562.3s
261.8s
TikTok Pixel 0.8%
623.0s
95147ms
830.06
542.5s
292.0s
Pinterest Tag 0.6%
553.3s
94130ms
840.06
423.0s
152.5s
Snapchat Pixel 0.1%
593.0s
93152ms
860.04
552.4s
272.0s
Twitter/X Pixel 0.1%
742.5s
92162ms
850.07
592.2s
341.6s
Quora Pixel 0.1%
782.3s
93126ms
880.04
712.0s
521.4s
Reddit Pixel 0.1%
612.9s
94164ms
830.07
472.6s
232.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Microsoft/Bing UET leads on INP: 98% of its sites pass. Pinterest Tag trails at 94%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.