Marketing pixels impact WordPress sites
Marketing pixels and tracking SDKs ranked by performance impact.
1
At a glance the headline numbers for Marketing pixels impact
Marketing pixels and tracking SDKs ranked by performance impact.
9
Providers ranked
After min-sites filter
23,712
Sites in sample
Combined across all items
136ms
Best INP (p75)
Microsoft/Bing UET
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Microsoft/Bing UET | 136ms | 94.8% | 4,533 | |
| 2 | Google Ads Conversion | 137ms | 94.5% | 8,425 | |
| 3 | Meta Pixel | 138ms | 94.2% | 8,672 | |
| 4 | LinkedIn Insight | 144ms | 93.1% | 1,005 | |
| 5 | Pinterest Tag | 146ms | 90.6% | 406 | |
| 6 | Quora Pixel | 154ms | 83.8% | 53 | |
| 7 | Snapchat Pixel | 161ms | 90.6% | 68 | |
| 8 | TikTok Pixel | 170ms | 89.6% | 482 | |
| 9 | Twitter/X Pixel | 170ms | 85.7% | 68 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Microsoft/Bing UET 7.2% 4,533 136ms
Google Ads Conversion 13.3% 8,425 137ms
Meta Pixel 13.7% 8,672 138ms
LinkedIn Insight 1.6% 1,005 144ms
Pinterest Tag 0.6% 406 146ms
Snapchat Pixel 0.1% 68 161ms
TikTok Pixel 0.8% 482 170ms
Twitter/X Pixel 0.1% 68 170ms
Reddit Pixel 0.1% 37 180ms
Quora Pixel 0.1% 53 154ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
95% of Microsoft/Bing UET sites pass INP. TikTok Pixel trails 5 points behind. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Meta Pixel 13.7%
632.9s
94138ms
870.03
522.5s
282.0s
Google Ads Conversion 13.3%
603.1s
95137ms
880.02
472.6s
242.0s
Microsoft/Bing UET 7.2%
642.9s
95136ms
890.02
512.5s
271.9s
LinkedIn Insight 1.6%
612.9s
93144ms
890.02
482.6s
231.9s
TikTok Pixel 0.8%
652.9s
90170ms
860.03
552.5s
301.9s
Pinterest Tag 0.6%
563.3s
91146ms
860.05
442.9s
182.4s
Snapchat Pixel 0.1%
643.0s
91161ms
870.02
552.4s
281.9s
Twitter/X Pixel 0.1%
642.7s
86170ms
910.04
442.3s
261.8s
Quora Pixel 0.1%
862.1s
84154ms
910.01
761.8s
541.3s
Reddit Pixel 0.1%
572.9s
85180ms
870.06
402.6s
212.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Ads Conversion leads on INP: 95% of its sites pass. TikTok Pixel trails at 90%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Reviews (8) → Email marketing (8) → Consent platforms (16) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.