Tag managers impact React sites
Tag managers ranked by their performance impact.
1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
3
Providers ranked
After min-sites filter
3,828
Sites in sample
Combined across all items
66ms
Best INP (p75)
Matomo Tag Manager
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Matomo Tag Manager | 66ms | 100.0% | 173 | |
| 2 | Google Tag Manager | 73ms | 98.8% | 3,585 | |
| 3 | Segment | 224ms | 75.0% | 70 |
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 1.8% 173 66ms
Tealium iQ 0.3% 27 112ms
Adobe Launch/DTM 0.1% 7 59ms
Piwik PRO Tag Manager 0.1% 7 84ms
Google Tag Manager 37.5% 3,585 73ms
Segment 0.7% 70 224ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 99% and 100%. computed
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 37.5%
732.6s
9973ms
750.11
702.0s
461.7s
Matomo Tag Manager 1.8%
802.4s
10066ms
790.09
692.0s
361.5s
Segment 0.7%
802.0s
75224ms
500.31
701.7s
701.8s
Tealium iQ 0.3%
961.8s
100112ms
680.14
961.2s
91603ms
Adobe Launch/DTM 0.1%
1001.5s
10059ms
670.22
1001.1s
100599ms
Piwik PRO Tag Manager 0.1%
1002.1s
10084ms
500.29
751.6s
67889ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 100% of its sites pass. Google Tag Manager trails at 99%. computed
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.