Tag managers impact React sites
Tag managers ranked by their performance impact.
1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
3
Providers ranked
After min-sites filter
3,828
Sites in sample
Combined across all items
100ms
Best INP (p75)
Segment
The State of Web Vitals · October 2026 · React sites (9,570) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Segment | 100ms | 95.7% | 70 | |
| 2 | Google Tag Manager | 117ms | 94.4% | 3,585 | |
| 3 | Matomo Tag Manager | 119ms | 98.0% | 173 |
The State of Web Vitals · October 2026 · React sites (9,570) · all devices field datacorewebvitals.io/state-of-cwv
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Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Adobe Launch/DTM 0.1% 7 97ms
Matomo Tag Manager 1.8% 173 119ms
Segment 0.7% 70 100ms
Google Tag Manager 37.5% 3,585 117ms
Tealium iQ 0.3% 27 183ms
Piwik PRO Tag Manager 0.1% 7 105ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 94% and 98%. computed
The State of Web Vitals · October 2026 · React sites (9,570) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 37.5%
762.4s
94117ms
890.03
711.9s
541.4s
Matomo Tag Manager 1.8%
732.6s
98119ms
880.04
562.1s
341.6s
Segment 0.7%
921.7s
96100ms
860.04
891.2s
80703ms
Tealium iQ 0.3%
822.0s
89183ms
890.05
781.7s
63839ms
Adobe Launch/DTM 0.1%
861.9s
10097ms
710.10
861.2s
86667ms
Piwik PRO Tag Manager 0.1%
862.1s
83105ms
710.08
861.7s
71876ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 98% of its sites pass. Google Tag Manager trails at 94%. computed
The State of Web Vitals · October 2026 · React sites (9,570) · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.