1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
7
Providers ranked
After min-sites filter
49,666
Sites in sample
Combined across all items
69ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 69ms | 99.0% | 43,361 | |
| 2 | Matomo Tag Manager | 70ms | 99.6% | 4,297 | |
| 3 | Piwik PRO Tag Manager | 70ms | 99.3% | 228 | |
| 4 | Tealium iQ | 79ms | 98.4% | 820 | |
| 5 | Segment | 87ms | 98.2% | 630 | |
| 6 | Adobe Launch/DTM | 102ms | 95.5% | 232 | |
| 7 | TagCommander | 110ms | 89.6% | 98 |
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 4.5% 4,297 70ms
Piwik PRO Tag Manager 0.2% 228 70ms
Google Tag Manager 45.7% 43,361 69ms
Tealium iQ 0.9% 820 79ms
Segment 0.7% 630 87ms
Ensighten 0% 29 95ms
Adobe Launch/DTM 0.2% 232 102ms
TagCommander 0.1% 98 110ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 96% and 100%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 45.7%
852.1s
9969ms
770.10
811.6s
591.2s
Matomo Tag Manager 4.5%
891.8s
10070ms
780.09
851.5s
631.1s
Tealium iQ 0.9%
852.0s
9879ms
710.12
861.4s
67928ms
Segment 0.7%
872.1s
9887ms
750.10
821.6s
681.0s
Adobe Launch/DTM 0.2%
802.3s
96102ms
560.19
771.7s
67947ms
Piwik PRO Tag Manager 0.2%
882.0s
9970ms
730.11
841.4s
651.0s
TagCommander 0.1%
812.3s
90110ms
650.20
801.6s
59994ms
Ensighten 0%
712.6s
9695ms
670.20
711.9s
671.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo Tag Manager leads on INP: 100% of its sites pass. Adobe Launch/DTM trails at 96%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (4) → Analytics (20) → Ad networks (9) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured
Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.