1
At a glance the headline numbers for Tag managers impact
Tag managers ranked by their performance impact.
8
Providers ranked
After min-sites filter
105,414
Sites in sample
Combined across all items
69ms
Best INP (p75)
Google Tag Manager
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google Tag Manager | 69ms | 98.9% | 91,896 | |
| 2 | Piwik PRO Tag Manager | 70ms | 98.6% | 452 | |
| 3 | Matomo Tag Manager | 72ms | 99.4% | 9,169 | |
| 4 | Tealium iQ | 82ms | 98.5% | 1,732 | |
| 5 | Segment | 86ms | 97.4% | 1,402 | |
| 6 | TagCommander | 91ms | 93.3% | 210 | |
| 7 | Ensighten | 95ms | 97.4% | 55 | |
| 8 | Adobe Launch/DTM | 107ms | 94.8% | 498 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Matomo Tag Manager 4.3% 9,169 72ms
Google Tag Manager 43.3% 91,896 69ms
Piwik PRO Tag Manager 0.2% 452 70ms
Tealium iQ 0.8% 1,732 82ms
Segment 0.7% 1,402 86ms
Ensighten 0% 55 95ms
Adobe Launch/DTM 0.2% 498 107ms
TagCommander 0.1% 210 91ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
99% of Matomo Tag Manager sites pass INP. TagCommander trails 6 points behind. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Tag Manager 43.3%
852.1s
9969ms
770.10
811.6s
591.2s
Matomo Tag Manager 4.3%
881.9s
9972ms
790.09
841.5s
631.1s
Tealium iQ 0.8%
862.0s
9982ms
720.12
861.4s
68918ms
Segment 0.7%
862.0s
9786ms
790.09
851.5s
671.0s
Adobe Launch/DTM 0.2%
802.3s
95107ms
530.19
801.6s
69907ms
Piwik PRO Tag Manager 0.2%
881.9s
9970ms
750.11
851.4s
66981ms
TagCommander 0.1%
812.3s
9391ms
680.15
791.7s
62974ms
Ensighten 0%
752.4s
9795ms
700.17
781.8s
70993ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Tag Manager leads on INP: 99% of its sites pass. TagCommander trails at 93%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Video (7) → Push notifications (5) → Analytics (20) → Ad networks (9) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.