WordPress image formats across the page and the Core Web Vitals

86.7% of audited sites (54,793) serve PNG images and 85.8% serve JPEG (69% good LCP), while 39.0% serve WebP (69% good LCP) and the 2.8% adopting AVIF reach 68% good LCP (2.0s median).

Field data PhoneDesktopAll Scope All sites October 2026 edition · Phone field outcomes · WordPress sites only
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →

85.8% of WordPress sites use JPEG images page image format mix, and 69% of those sites have a good LCP, against 70% of all WordPress sites.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
1

LCP pass rate

Sites with JPEG images page image format mix have a good LCP most often: 69%, against 70% of all WordPress sites. Sites with other image formats image formats have it least often, at 64%.

SitesGood, needs improvement, poor LCPMedian
All WordPress sites36,52470%2.0s
JPEG images 85.8%31,33969%2.0s
WebP images 39.0%14,60269%2.0s
SVG vector graphics 63.8%23,84168%2.0s
PNG images 86.7%31,68268%2.0s
AVIF images 2.8%1,08368%2.0s
GIF images / beacons 33.6%12,68266%2.1s
Other image formats 19.2%7,49264%2.1s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
2

Page image format mix usage

PNG images is the most used: 86.7% of WordPress sites. JPEG images is 85.8% of WordPress sites.

Sites using each option (sites can use more than one) 63,231 sites
PNG images 86.7% JPEG images 85.8% SVG vector graphics 63.8% WebP images 39.0% GIF images / beacons 33.6%
PNG images 86.7% JPEG images 85.8% SVG vector graphics 63.8% WebP images 39.0% GIF images / beacons 33.6% Other image formats 19.2% AVIF images 2.8%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
3

LCP phase breakdown by image formats used on the page

Across the four LCP sub-parts in Chrome's field data, the largest gap between JPEG images and other image formats sits in time to first byte (TTFB): 1130 ms median for JPEG images against 1185 ms for other image formats. Overall median field LCP is 2.0s for JPEG images (TTFB 1130 ms, load delay 358 ms, load duration 186 ms, render delay 242 ms) versus 2.1s for other image formats.

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
WordPress sites with page image format mix 26,0411116 ms355 ms242 ms355 mslab 346 ms2.0s
AVIF images 8081116 ms334 ms291 ms334 mslab 330 ms2.0s
JPEG images 22,5141130 ms358 ms242 ms358 mslab 348 ms2.0s
PNG images 22,7071134 ms361 ms244 ms361 mslab 353 ms2.0s
WebP images 10,7501129 ms365 ms260 ms365 mslab 357 ms2.0s
Other image formats 5,7331185 ms367 ms271 ms367 mslab 359 ms2.1s
GIF images / beacons 9,2431142 ms371 ms263 ms371 mslab 363 ms2.1s
SVG vector graphics 17,2321122 ms373 ms254 ms373 mslab 366 ms2.0s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
4

Page image format mix per framework

React sets the page image format mix to JPEG images on 87% of its sites, and 63% of React sites have a good LCP, against 70% of all sites. jQuery sets the page image format mix to PNG images on 87% of its sites, and 69% of jQuery sites have a good LCP.

FrameworkPage image format mix on its sitesGood LCP
WordPress sites with page image format mix 63,231 sitesPNG images 87%JPEG images 86%SVG vector graphics 64%WebP images 39%GIF images / beacons 34%Other image formats 19%70%
Alpine 380 sitesSVG vector graphics 87%PNG images 82%JPEG images 81%WebP images 57%GIF images / beacons 38%Other image formats 34%78%
jQuery 60,268 sitesPNG images 87%JPEG images 86%SVG vector graphics 64%WebP images 39%GIF images / beacons 34%Other image formats 20%69%
Vue 4,842 sitesSVG vector graphics 90%PNG images 88%JPEG images 85%WebP images 45%GIF images / beacons 27%Other image formats 14%67%
React 2,233 sitesJPEG images 87%PNG images 86%SVG vector graphics 73%WebP images 49%GIF images / beacons 39%Other image formats 25%63%
PNG images JPEG images SVG vector graphics WebP images GIF images / beacons Other image formats AVIF images
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
5

Image format mix or the framework

Does the framework explain the page image format mix difference?

On jQuery, 68% of sites with JPEG images page image format mix have a good LCP, against 67% of jQuery sites with PNG images. Within jQuery, sites with JPEG images and PNG images have a good LCP about equally often. On Vue, 67% of sites with JPEG images page image format mix have a good LCP, against 66% of Vue sites with PNG images. Within Vue, sites with JPEG images and PNG images have a good LCP about equally often.

How AVIF and WebP across the page cut transfer weight and free bandwidth for LCP

Even when the LCP element itself is optimized, legacy PNG and JPEG assets elsewhere in the viewport compete for bandwidth on the same connection. Across 1,775 sites (2.8%) serving AVIF images, 68% pass field LCP (2.0s median). WebP is present on 39.0% of sites (69% good LCP), whereas legacy PNG (86.7%, 68% good LCP) and JPEG (85.8%, 69% good LCP) remain on four out of five pages.

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
6

Understanding page image formats

Enable automatic WebP/AVIF generation in WordPress Media settings or your image CDN so theme thumbnails and content uploads stop serving uncompressed PNG and JPEG files. On WordPress, 86.7% of sites still serve PNG (68% good LCP) and 85.8% serve JPEG (69%), while 39.0% serve WebP (69% good LCP).

The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 36,524 with phone field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Stylesheet origin (1P/3P) → Preloaded fonts → Stylesheet loading mix → Third-party share → By Arjen Karel · 63,295 crawled WordPress sites (36,524 with phone Chrome field data, 63,231 sites with page image format mix, October 2026) · How we measured