85.8% of WordPress sites use JPEG images page image format mix, and 70% of those sites have a good LCP, against 70% of all WordPress sites.
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
Sites with JPEG images page image format mix have a good LCP most often: 70%, against 70% of all WordPress sites. Sites with other image formats image formats have it least often, at 65%.
SitesGood, needs improvement, poor LCPMedian
All WordPress sites60,85570%1.9s
JPEG images 85.8%52,14470%1.9s
WebP images 39.0%23,81969%2.0s
PNG images 86.7%52,74269%2.0s
SVG vector graphics 63.8%38,95869%2.0s
AVIF images 2.8%1,72067%2.0s
GIF images / beacons 33.6%20,58967%2.0s
Other image formats 19.2%11,81465%2.1s
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Page image format mix usage
PNG images is the most used: 86.7% of WordPress sites. JPEG images is 85.8% of WordPress sites.
Sites using each option (sites can use more than one) 63,231 sites
PNG images 86.7% JPEG images 85.8% SVG vector graphics 63.8% WebP images 39.0% GIF images / beacons 33.6%
PNG images 86.7% JPEG images 85.8% SVG vector graphics 63.8% WebP images 39.0% GIF images / beacons 33.6% Other image formats 19.2% AVIF images 2.8%
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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LCP phase breakdown by image formats used on the page
Across the four LCP sub-parts in Chrome's field data, the largest gap between JPEG images and other image formats sits in time to first byte (TTFB): 1142 ms median for JPEG images against 1194 ms for other image formats. Overall median field LCP is 2.0s for JPEG images (TTFB 1142 ms, load delay 342 ms, load duration 170 ms, render delay 234 ms) versus 2.1s for other image formats.
Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
WordPress sites with page image format mix 43,6091127 ms340 ms235 ms340 mslab 340 ms1.9s
AVIF images 1,2821156 ms333 ms277 ms333 mslab 333 ms2.0s
JPEG images 37,6901142 ms342 ms234 ms342 mslab 342 ms2.0s
PNG images 38,0341148 ms346 ms236 ms346 mslab 346 ms2.0s
WebP images 17,5861153 ms354 ms250 ms354 mslab 354 ms2.0s
GIF images / beacons 15,0651160 ms356 ms254 ms356 mslab 356 ms2.0s
Other image formats 8,9541194 ms359 ms259 ms359 mslab 359 ms2.1s
SVG vector graphics 28,2731140 ms360 ms243 ms360 mslab 360 ms2.0s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Page image format mix per framework
React sets the page image format mix to JPEG images on 87% of its sites, and 61% of React sites have a good LCP, against 70% of all sites. jQuery sets the page image format mix to PNG images on 87% of its sites, and 69% of jQuery sites have a good LCP.
FrameworkPage image format mix on its sitesGood LCP
WordPress sites with page image format mix 63,231 sitesPNG images 87%JPEG images 86%SVG vector graphics 64%WebP images 39%GIF images / beacons 34%Other image formats 19%70%
Alpine 380 sitesSVG vector graphics 87%PNG images 82%JPEG images 81%WebP images 57%GIF images / beacons 38%Other image formats 34%80%
jQuery 60,268 sitesPNG images 87%JPEG images 86%SVG vector graphics 64%WebP images 39%GIF images / beacons 34%Other image formats 20%69%
Vue 4,842 sitesSVG vector graphics 90%PNG images 88%JPEG images 85%WebP images 45%GIF images / beacons 27%Other image formats 14%68%
React 2,233 sitesJPEG images 87%PNG images 86%SVG vector graphics 73%WebP images 49%GIF images / beacons 39%Other image formats 25%61% PNG images JPEG images SVG vector graphics WebP images GIF images / beacons Other image formats AVIF images
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Image format mix or the framework
Does the framework explain the page image format mix difference?
On jQuery, 69% of sites with JPEG images page image format mix have a good LCP, against 68% of jQuery sites with PNG images. Within jQuery, sites with JPEG images and PNG images have a good LCP about equally often. On Vue, 68% of sites with JPEG images page image format mix have a good LCP, against 67% of Vue sites with PNG images. Within Vue, sites with JPEG images and PNG images have a good LCP about equally often.
How AVIF and WebP across the page cut transfer weight and free bandwidth for LCP
Even when the LCP element itself is optimized, legacy PNG and JPEG assets elsewhere in the viewport compete for bandwidth on the same connection. Across 1,775 sites (2.8%) serving AVIF images, 67% pass field LCP (2.0s median). WebP is present on 39.0% of sites (69% good LCP), whereas legacy PNG (86.7%, 69% good LCP) and JPEG (85.8%, 70% good LCP) remain on four out of five pages.
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding page image formats
Enable automatic WebP/AVIF generation in WordPress Media settings or your image CDN so theme thumbnails and content uploads stop serving uncompressed PNG and JPEG files. On WordPress, 86.7% of sites still serve PNG (69% good LCP) and 85.8% serve JPEG (70%), while 39.0% serve WebP (69% good LCP).
The State of Web Vitals · October 2026 · WordPress: 63,295 crawled sites · 60,855 with all devices field data · 63,231 sites with page image format mixBy Arjen Karel · corewebvitals.io/state-of-cwv