Ad networks on React sites

Google AdSense (93.7%), Google Publisher Tag (8.8%), Prebid.js (2.0%), Taboola (0.5%), Criteo (2.1%), and Amazon Publisher Services (0.5%) across 921 ad-supported sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · React sites only
React Scoped to 9,570 sites out of 210,902 analyzed (frameworks) Compare with all sites →

93.7% of React sites use Google AdSense ad networks, and 64% of those sites pass all three Core Web Vitals, against 76% of all React sites.

The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 921 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
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Core Web Vitals pass rate

Sites with Google AdSense ad networks pass all three Core Web Vitals most often: 64%, against 76% of all React sites.

SitesAll three good · at least one needs improvement · at least one poor
All React sites9,11076%
Index Exchange 0.7%683%
Google AdSense 93.7%82364%
Amazon Publisher Services (TAM/UAM) 0.5%560%
Prebid.js Header Bidding 2.0%1856%
Criteo 2.1%1942%
Google Publisher Tag (GPT) 8.8%7739%
Taboola 0.5%525%
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 921 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
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Ad networks usage

Google AdSense is the most used: 93.7% of React sites.

Sites using each option (sites can use more than one) 921 sites
Google AdSense 93.7%
Google AdSense 93.7% Google Publisher Tag (GPT) 8.8% Criteo 2.1% Prebid.js Header Bidding 2.0% Index Exchange 0.7% Amazon Publisher Services (TAM/UAM) 0.5% Taboola 0.5%
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 921 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
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How ad networks affect the four LCP phases

Median LCP phase breakdown (Chrome field p75) Load delay Median LCP
React sites with ad networks 663733 ms475 ms475 mslab 475 ms1.8s
Google Publisher Tag (GPT) 59602 ms385 ms316 ms385 mslab 385 ms2.0s
Google AdSense 621737 ms484 ms484 mslab 484 ms1.8s
TTFB Resource load delay Resource load time Element render delay
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 921 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
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Ad networks per platform

Wix sets the ad networks to Google AdSense on 100% of its sites, and 90% of Wix sites pass all three Core Web Vitals, against 76% of all sites.

PlatformAd networks on its sitesPass all three
React sites with ad networks 921 sitesGoogle AdSense 94%76%
Wix 509 sitesGoogle AdSense 100%90%
Google AdSense Google Publisher Tag (GPT) Criteo Prebid.js Header Bidding Index Exchange Amazon Publisher Services (TAM/UAM) Taboola
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 921 sites with ad networksBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Tag managers on page → Third-party categories → Third parties per page → Cookie wall detected → By Arjen Karel · 9,570 crawled React sites (9,110 with all devices Chrome field data, 921 sites with ad networks, October 2026) · How we measured