The State of Web Vitals

Analytics providers on React sites

Google Analytics 4 (96.6%), legacy Universal Analytics tags (70.8%), Matomo (5.3%), Snowplow (0.6%), Plausible (0.5%), and Adobe Analytics (0.3%) across 4,186 sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · React sites only
React Scoped to 9,570 sites out of 210,902 analyzed (frameworks) Compare with all sites →

5.3% of React sites use Matomo analytics providers, and 96% of those sites have a good INP, against 95% of all React sites.

The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 4,186 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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INP pass rate

Sites with Matomo analytics providers have a good INP most often: 96%, against 95% of all React sites. Sites with Universal Analytics analytics tools have it least often, at 95%.

SitesGood, needs improvement, poor INPMedian
All React sites9,11095%80ms
Piano / AT Internet 0.3%10100%106ms
Statcounter 0.2%8100%74ms
Fathom Analytics 0.1%5100%105ms
Matomo Analytics 5.3%21796%102ms
Snowplow 0.6%2595%112ms
Google Analytics 4 (gtag.js) 96.6%3,88095%88ms
Universal Analytics (analytics.js / legacy tag) 70.8%2,85895%88ms
Plausible Analytics 0.5%2089%91ms
PostHog 0.2%888%108ms
Umami 0.2%783%93ms
Mixpanel 0.1%580%132ms
Adobe Analytics (AppMeasurement) 0.3%1175%106ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 4,186 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 96.6% of React sites. Matomo is 5.3% of React sites.

Sites using each option (sites can use more than one) 4,186 sites
Google Analytics 4 (gtag.js) 96.6% Universal Analytics (analytics.js / legacy tag) 70.8%
Google Analytics 4 (gtag.js) 96.6% Universal Analytics (analytics.js / legacy tag) 70.8% Matomo Analytics 5.3% Snowplow 0.6% Plausible Analytics 0.5% Adobe Analytics (AppMeasurement) 0.3% Piano / AT Internet 0.3% Statcounter 0.2% PostHog 0.2% Umami 0.2% Fathom Analytics 0.1% Mixpanel 0.1%
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 4,186 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers per platform

On Wix, 99% of sites use Google Analytics 4 analytics providers, and 97% of Wix sites have a good INP, against 95% of all sites. On WordPress, 94% of sites use Google Analytics 4, and 98% of WordPress sites have a good INP.

PlatformAnalytics providers on its sitesGood INP
React sites with analytics providers 4,186 sitesGoogle Analytics 4 (gtag.js) 97%Universal Analytics (analytics.js / legacy tag) 71%95%
WordPress 1,556 sitesGoogle Analytics 4 (gtag.js) 94%Universal Analytics (analytics.js / legacy tag) 76%98%
Wix 1,797 sitesGoogle Analytics 4 (gtag.js) 99%Universal Analytics (analytics.js / legacy tag) 68%97%
Google Analytics 4 (gtag.js) Universal Analytics (analytics.js / legacy tag) Matomo Analytics Snowplow Plausible Analytics Adobe Analytics (AppMeasurement) Piano / AT Internet Statcounter PostHog Umami Fathom Analytics Mixpanel
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 4,186 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers or the platform

Does the platform explain the analytics providers difference?

On Wix, 98% of sites with Google Analytics 4 analytics providers have a good INP, against 97% of Wix sites with Universal Analytics. Within Wix, sites with Google Analytics 4 and Universal Analytics have a good INP about equally often. On WordPress, 98% of sites with Matomo analytics providers have a good INP, against 98% of WordPress sites with Google Analytics 4. Within WordPress, sites with Matomo and Google Analytics 4 have a good INP about equally often.

How interaction listeners and beacon payloads affect INP

Lightweight Cookieless trackers such as Plausible (0.5% of analytics-using sites, 89% good INP) and self-hosted Matomo (5.3%, 96% good INP) attach minimal event listeners. Google Analytics 4 runs on 96.6% of analytics-using sites (95% good INP), often alongside legacy Universal Analytics snippets (70.8%), while enterprise suites like Adobe Analytics (0.3%) drop to 75% good INP due to synchronous click-tracking callbacks.

The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 4,186 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding analytics providers

Remove duplicate legacy Universal Analytics tags (70.8% of analytics-using sites still load them alongside GA4) and ensure click-tracking listeners send beacons asynchronously without blocking paint. Sites running lightweight trackers like Plausible reach 89% good INP, compared with 95% for Google Analytics 4 and 75% for Adobe Analytics.

Go fix it The case for limiting analytics and tracking scripts → Defer scripts until needed →
The State of Web Vitals · October 2026 · React: 9,570 crawled sites · 9,110 with all devices field data · 4,186 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 9,570 crawled React sites (9,110 with all devices Chrome field data, 4,186 sites with analytics providers, October 2026) · How we measured