Tag managers on React sites
Google Tag Manager (95.0%), Matomo Tag Manager (4.6%), Tealium iQ (0.7%), Segment (1.9%), and Adobe Launch (0.2%) across 3,775 sites.
4.6% of React sites use Matomo Tag Manager tag managers, and 98% of those sites have a good INP, against 95% of all React sites.
95.0% of React sites use Google Tag Manager tag managers, and 76% of those sites have a good LCP, against 85% of all React sites.
Core Web Vitals pass rate
Sites with Matomo Tag Manager tag managers have a good INP most often: 98%, against 95% of all React sites. Sites with Google Tag Manager tag managers have it least often, at 94%.
Sites with Google Tag Manager tag managers have a good LCP most often: 76%, against 85% of all React sites. Sites with Matomo Tag Manager tag managers have it least often, at 73%.
Tag managers usage
Google Tag Manager is the most used: 95.0% of React sites. Matomo Tag Manager is 4.6% of React sites.
Tag managers per platform
On Wix, 100% of sites use Google Tag Manager tag managers, and 97% of Wix sites have a good INP, against 95% of all sites. On WordPress, 91% of sites use Google Tag Manager, and 98% of WordPress sites have a good INP.
On Wix, 100% of sites use Google Tag Manager tag managers, and 94% of Wix sites have a good LCP, against 85% of all sites. On WordPress, 91% of sites use Google Tag Manager, and 61% of WordPress sites have a good LCP.
Tag managers or the platform
Does the platform explain the tag managers difference?
On WordPress, 99% of sites with Matomo Tag Manager tag managers have a good INP, against 98% of WordPress sites with Google Tag Manager. Within WordPress, sites with Matomo Tag Manager and Google Tag Manager have a good INP about equally often.
On WordPress, 55% of sites with Google Tag Manager tag managers have a good LCP, against 69% of WordPress sites with Matomo Tag Manager. Within WordPress, sites with Google Tag Manager have a good LCP less often.
How container triggers execute third-party listeners on click and keypress
A tag manager's own loader is small, but click and form-submit triggers run synchronously inside user interaction frames. Among the 3,775 sites with a tag manager, 95.0% use Google Tag Manager (94% good INP) and 4.6% use Matomo Tag Manager (98% good INP), whereas sites running heavier enterprise containers such as Tealium iQ (0.7%, 89% good INP), Adobe Launch (0.2%, 100%), and Segment (1.9%, 96%) record lower good INP pass rates.
Understanding tag managers
Audit container tags regularly to prune inactive pixels, replace synchronous All Elements click triggers with targeted selectors, and move marketing tags to server-side containers where possible. Across sites with a tag manager, 95.0% use Google Tag Manager (94% good INP), 4.6% use Matomo Tag Manager (98% good INP), and 1.9% use Segment (96% good INP).
By Arjen Karel · 9,570 crawled React sites (9,110 with all devices Chrome field data, 3,775 sites with tag managers, October 2026). How we measured.