The State of Web Vitals

Analytics providers (GA4, Matomo, Plausible, Adobe) and Interaction to Next Paint

Google Analytics 4 (90.4%), legacy Universal Analytics tags (67.6%), Matomo (11.5%), Snowplow (2.8%), Plausible (1.9%), and Adobe Analytics (0.4%) across 118,981 sites.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes

0.2% of sites use clicky analytics providers, and 99% of those sites have a good INP, against 95% of all sites.

The State of Web Vitals · October 2026 · 210,902 crawled sites · 196,263 with all devices field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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INP pass rate

Sites with clicky analytics providers have a good INP most often: 99%, against 95% of all sites. Sites with Adobe Analytics analytics tools have it least often, at 82%.

SitesGood, needs improvement, poor INPMedian
All sites196,26395%87ms
GoatCounter 0.1%54100%82ms
Clicky 0.2%24699%84ms
Fathom Analytics 0.3%33098%83ms
Plausible Analytics 1.9%2,15797%80ms
Pirsch 0.1%11797%105ms
Snowplow 2.8%3,15696%78ms
Matomo Analytics 11.5%13,30296%93ms
Universal Analytics (analytics.js / legacy tag) 67.6%78,15895%89ms
Google Analytics 4 (gtag.js) 90.4%104,30795%90ms
Simple Analytics 0.1%9695%80ms
Piano / AT Internet 0.5%56193%91ms
Statcounter 0.3%32893%81ms
Umami 0.8%90193%89ms
Mixpanel 0.1%13290%104ms
PostHog 0.3%31786%112ms
Amplitude 0.2%17785%116ms
Adobe Analytics (AppMeasurement) 0.4%47982%119ms
Heap 0.1%8581%153ms
Chartbeat 0.1%8279%128ms
Parse.ly <0.1%4273%146ms
GoodNeeds improvementPoorSites: with Chrome field data
The State of Web Vitals · October 2026 · 210,902 crawled sites · 196,263 with all devices field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Analytics providers usage

Google Analytics 4 is the most used: 90.4% of sites. Clicky is 0.2% of sites.

Sites using each option (sites can use more than one) 118,981 sites
Google Analytics 4 (gtag.js) 90.4% Universal Analytics (analytics.js / legacy tag) 67.6%
Google Analytics 4 (gtag.js) 90.4% Universal Analytics (analytics.js / legacy tag) 67.6% Matomo Analytics 11.5% Snowplow 2.8% Plausible Analytics 1.9% Umami 0.8% Piano / AT Internet 0.5% Adobe Analytics (AppMeasurement) 0.4% Fathom Analytics 0.3% Statcounter 0.3% PostHog 0.3% Clicky 0.2% Amplitude 0.2% Mixpanel 0.1% Pirsch 0.1% Simple Analytics 0.1% Heap 0.1% Chartbeat 0.1% GoatCounter 0.1% Parse.ly <0.1%
The State of Web Vitals · October 2026 · 210,902 crawled sites · 196,263 with all devices field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
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Understanding analytics providers

How interaction listeners and beacon payloads affect INP

Lightweight Cookieless trackers such as Plausible (1.9% of analytics-using sites, 97% good INP) and self-hosted Matomo (11.5%, 96% good INP) attach minimal event listeners. Google Analytics 4 runs on 90.4% of analytics-using sites (95% good INP), often alongside legacy Universal Analytics snippets (67.6%), while enterprise suites like Adobe Analytics (0.4%) drop to 82% good INP due to synchronous click-tracking callbacks.

Remove duplicate legacy Universal Analytics tags (67.6% of analytics-using sites still load them alongside GA4) and ensure click-tracking listeners send beacons asynchronously without blocking paint. Sites running lightweight trackers like Plausible reach 97% good INP, compared with 95% for Google Analytics 4 and 82% for Adobe Analytics.

Go fix it The case for limiting analytics and tracking scripts → Defer scripts until needed →
The State of Web Vitals · October 2026 · 210,902 crawled sites · 196,263 with all devices field data · 118,981 sites with analytics providersBy Arjen Karel · corewebvitals.io/state-of-cwv
Platform & Framework Takeaways

How analytics providers plays out per platform

What the field data shows when you isolate a single CMS or framework.

WordPress 39,875 sites
94.5% / 76.9% GA4 / legacy UA tag presence

WordPress sites with analytics run GA4 on 94.5% and Universal Analytics tags on 76.9%.

Across 39,875 analytics-using WordPress sites, 94.5% load Google Analytics 4 (98% good INP), 76.9% include Universal Analytics script references, and 8.0% run Matomo (98% good INP).

Read the WordPress analytics breakdown →
Shopify 6,132 stores
92.8% run GA4 (95% good INP)

Analytics-using Shopify stores include Google Analytics 4 on 92.8% and UA tags on 85.1% (95% good INP).

Across analytics-using Shopify storefronts, 92.8% load Google Analytics 4 (95% field INP pass rate) and 85.1% include Universal Analytics references.

Read the Shopify analytics breakdown →
React & Next.js 4,186 sites
96.6% / 5.3% GA4 (95% INP) / Matomo (96% INP)

React sites with analytics use GA4 on 96.6% (95% good INP) and Matomo on 5.3% (96% good INP).

Across 4,186 analytics-using React sites, 96.6% load Google Analytics 4 (95% good INP), 70.8% include UA tags, and 5.3% run Matomo Analytics (96% good INP).

Wix 1,797 sites
99.2% run GA4 (98% good INP)

Analytics-using Wix sites load Google Analytics 4 on 99.2% of sites (98% good INP).

Across the 1,797 Wix sites with an external analytics provider, 99.2% use Google Analytics 4 (98% field INP pass rate) and 68.1% include Universal Analytics tags.

Read the Wix analytics breakdown →
Related signals Third-party categories → Ad networks on page → Cookie wall detected → Third parties per page → By Arjen Karel · 210,902 crawled sites (196,263 with all devices Chrome field data, 118,981 sites with analytics providers, October 2026) · How we measured