1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
2
Providers ranked
After min-sites filter
944
Sites in sample
Combined across all items
78ms
Best INP (p75)
Google AdSense
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google AdSense | 78ms | 97.3% | 863 | |
| 2 | Google Publisher Tag/GAM | 143ms | 89.7% | 81 |
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Criteo 0.2% 19 151ms
Index Exchange 0.1% 6 136ms
Taboola 0.1% 5 124ms
Amazon Publisher Services 0.1% 5 84ms
Google AdSense 9% 863 78ms
Prebid.js 0.2% 18 132ms
Google Publisher Tag/GAM 0.8% 81 143ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 9%
682.7s
9778ms
750.10
652.2s
451.9s
Google Publisher Tag/GAM 0.8%
782.2s
90143ms
570.16
881.4s
70860ms
Criteo 0.2%
882.2s
100151ms
470.15
881.1s
82737ms
Prebid.js 0.2%
832.2s
92132ms
500.15
921.0s
83570ms
Index Exchange 0.1%
832.2s
100136ms
500.12
100964ms
100390ms
Taboola 0.1%
673.9s
100124ms
670.15
333.2s
672.1s
Amazon Publisher Services 0.1%
1001.4s
10084ms
250.20
100861ms
100373ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
The State of Web Vitals · October 2026 · React sites (9,570) · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Email marketing (8) → Font services (4) → CDN (16) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.