1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
6
Providers ranked
After min-sites filter
9,463
Sites in sample
Combined across all items
82ms
Best INP (p75)
Google AdSense
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Google AdSense | 82ms | 98.5% | 6,899 | |
| 2 | Google Publisher Tag/GAM | 86ms | 97.7% | 1,487 | |
| 3 | Taboola | 93ms | 98.8% | 247 | |
| 4 | Prebid.js | 94ms | 96.6% | 441 | |
| 5 | Amazon Publisher Services | 96ms | 96.0% | 158 | |
| 6 | Criteo | 113ms | 95.0% | 231 |
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Media.net 0% 8 137ms
Index Exchange 0% 24 104ms
Taboola 0.3% 247 93ms
Google AdSense 7.3% 6,899 82ms
Google Publisher Tag/GAM 1.6% 1,487 86ms
Prebid.js 0.5% 441 94ms
Amazon Publisher Services 0.2% 158 96ms
Criteo 0.2% 231 113ms
Outbrain 0% 8 72ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
No provider stands out: pass rates sit between 95% and 99%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 7.3%
862.0s
9982ms
740.11
811.6s
601.2s
Google Publisher Tag/GAM 1.6%
891.9s
9886ms
700.12
871.4s
71867ms
Prebid.js 0.5%
891.9s
9794ms
640.14
901.3s
74816ms
Taboola 0.3%
901.9s
9993ms
670.14
901.4s
81717ms
Criteo 0.2%
872.0s
95113ms
650.13
861.6s
67936ms
Amazon Publisher Services 0.2%
881.9s
9696ms
640.14
891.3s
78754ms
Index Exchange 0%
872.2s
100104ms
570.15
871.3s
70830ms
Outbrain 0%
861.6s
8672ms
710.10
1001.3s
71779ms
Media.net 0%
502.9s
100137ms
500.15
502.5s
332.4s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google AdSense leads on INP: 99% of its sites pass. Criteo trails at 95%. computed
The State of Web Vitals · Q1 2026 · 94,910 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (22) → Email marketing (7) → Font services (4) → CDN (15) → Chrome field data from 94,910 sites, representing millions of real page loads · How we measured
Chrome field data from 94,910 sites, representing millions of real page loads. How we measured.