1
At a glance the headline numbers for Ad networks impact
Ad networks ranked by performance impact.
7
Providers ranked
After min-sites filter
20,089
Sites in sample
Combined across all items
79ms
Best INP (p75)
Index Exchange
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Index Exchange | 79ms | 100.0% | 53 | |
| 2 | Google AdSense | 83ms | 98.4% | 14,524 | |
| 3 | Google Publisher Tag/GAM | 87ms | 97.5% | 3,212 | |
| 4 | Prebid.js | 91ms | 96.3% | 946 | |
| 5 | Taboola | 91ms | 97.9% | 531 | |
| 6 | Amazon Publisher Services | 97ms | 95.2% | 329 | |
| 7 | Criteo | 117ms | 93.4% | 494 |
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Index Exchange 0% 53 79ms
Media.net 0% 22 149ms
Google AdSense 6.8% 14,524 83ms
Taboola 0.3% 531 91ms
Google Publisher Tag/GAM 1.5% 3,212 87ms
Prebid.js 0.4% 946 91ms
Amazon Publisher Services 0.2% 329 97ms
Criteo 0.2% 494 117ms
Outbrain 0% 29 65ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
98% of Google AdSense sites pass INP. Criteo trails 5 points behind. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google AdSense 6.8%
852.1s
9883ms
750.11
801.6s
591.2s
Google Publisher Tag/GAM 1.5%
881.9s
9887ms
680.13
861.4s
71886ms
Prebid.js 0.4%
891.9s
9691ms
620.15
881.4s
73839ms
Taboola 0.3%
891.9s
9891ms
680.13
881.4s
77752ms
Criteo 0.2%
862.1s
93117ms
650.14
861.5s
69913ms
Amazon Publisher Services 0.2%
862.0s
9597ms
640.14
881.3s
77754ms
Index Exchange 0%
822.2s
10079ms
550.15
841.3s
72839ms
Outbrain 0%
891.6s
9265ms
740.11
931.2s
78697ms
Media.net 0%
572.7s
100149ms
570.17
572.3s
502.0s
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google AdSense leads on INP: 98% of its sites pass. Criteo trails at 93%. computed
The State of Web Vitals · October 2026 · 212,308 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals JS libraries (26) → Email marketing (8) → Font services (4) → CDN (16) → 212,308 crawled sites with Chrome field data, representing millions of real page loads · How we measured
212,308 crawled sites with Chrome field data, representing millions of real page loads. How we measured.