Analytics impact Shopify sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
3
Providers ranked
After min-sites filter
10,569
Sites in sample
Combined across all items
1.7s
Best LCP (p75)
Universal Analytics
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Universal Analytics | 1.7s | 96.2% | 5,030 | |
| 2 | Google Analytics 4 | 1.7s | 96.1% | 5,485 | |
| 3 | Matomo | 1.9s | 90.0% | 54 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Plausible 0.2% 16 1.6s
Umami 0.1% 11 1.6s
StatCounter 0.1% 8 2.3s
Fathom 0.1% 5 1.1s
Universal Analytics 61% 5,030 1.7s
Google Analytics 4 66.5% 5,485 1.7s
PostHog 0.4% 29 1.9s
Snowplow 0.5% 44 2.0s
Matomo 0.7% 54 1.9s
Amplitude 0.1% 11 1.5s
Mixpanel 0.1% 5 3.3s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
No provider stands out: pass rates sit between 96% and 96%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 66.5%
961.7s
9980ms
850.06
961.1s
96468ms
Universal Analytics 61%
961.7s
9980ms
840.06
961.1s
97468ms
Matomo 0.7%
901.9s
10099ms
750.10
901.2s
95511ms
Snowplow 0.5%
912.0s
97101ms
800.09
891.4s
97510ms
PostHog 0.4%
931.9s
100104ms
860.05
961.3s
100605ms
Plausible 0.2%
1001.6s
10046ms
860.07
100990ms
100443ms
Umami 0.1%
1001.6s
10069ms
710.10
100945ms
100490ms
Amplitude 0.1%
781.5s
10087ms
670.12
891.1s
89397ms
StatCounter 0.1%
1002.3s
100122ms
750.05
1001.1s
100431ms
Mixpanel 0.1%
503.3s
10096ms
250.12
751.4s
501.2s
Fathom 0.1%
1001.1s
10048ms
750.11
100873ms
75425ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Analytics 4 leads on LCP: 96% of its sites pass. Universal Analytics trails at 96%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · desktop field datacorewebvitals.io/state-of-cwv
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203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.