Analytics impact Shopify sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
3
Providers ranked
After min-sites filter
10,569
Sites in sample
Combined across all items
1.8s
Best LCP (p75)
Universal Analytics
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Universal Analytics | 1.8s | 95.0% | 5,030 | |
| 2 | Google Analytics 4 | 1.8s | 94.9% | 5,485 | |
| 3 | Matomo | 1.9s | 90.4% | 54 |
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
StatCounter 0.1% 8 2.1s
Fathom 0.1% 5 1.4s
Universal Analytics 61% 5,030 1.8s
Google Analytics 4 66.5% 5,485 1.8s
Plausible 0.2% 16 1.9s
Umami 0.1% 11 1.7s
Matomo 0.7% 54 1.9s
PostHog 0.4% 29 2.1s
Snowplow 0.5% 44 2.1s
Amplitude 0.1% 11 2.3s
Mixpanel 0.1% 5 3.1s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
No provider stands out: pass rates sit between 95% and 95%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 66.5%
951.8s
95131ms
930.03
951.2s
96526ms
Universal Analytics 61%
951.8s
95130ms
930.03
951.2s
96524ms
Matomo 0.7%
901.9s
90153ms
900.05
921.4s
90535ms
Snowplow 0.5%
832.1s
85145ms
950.04
881.4s
95466ms
PostHog 0.4%
892.1s
89159ms
1000.03
891.4s
96619ms
Plausible 0.2%
941.9s
100115ms
940.03
941.3s
94522ms
Umami 0.1%
911.7s
90139ms
1000.02
1001.1s
100515ms
Amplitude 0.1%
802.3s
70201ms
900.03
801.5s
80682ms
StatCounter 0.1%
1002.1s
83123ms
880.03
1001.4s
86601ms
Mixpanel 0.1%
403.1s
100159ms
800.08
801.4s
601.0s
Fathom 0.1%
1001.4s
10096ms
1000.02
100943ms
80533ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Analytics 4 leads on LCP: 95% of its sites pass. Universal Analytics trails at 95%. computed
The State of Web Vitals · October 2026 · Shopify sites (8,248) · all devices field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 203,892 crawled sites with Chrome field data, representing millions of real page loads · How we measured
203,892 crawled sites with Chrome field data, representing millions of real page loads. How we measured.