Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
211,278
Sites in sample
Combined across all items
1.3s
Best LCP (p75)
GoatCounter
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | GoatCounter | 1.3s | 100.0% | 61 | |
| 2 | Clicky | 1.6s | 88.3% | 246 | |
| 3 | Plausible | 1.7s | 90.7% | 2,252 | |
| 4 | Chartbeat | 1.7s | 98.6% | 83 | |
| 5 | Pirsch | 1.8s | 87.0% | 125 | |
| 6 | Matomo | 1.8s | 88.8% | 13,738 | |
| 7 | StatCounter | 1.9s | 84.6% | 339 | |
| 8 | Snowplow | 2.0s | 88.0% | 3,304 | |
| 9 | Fathom | 2.0s | 84.5% | 344 | |
| 10 | Simple Analytics | 2.0s | 85.7% | 99 | |
| 11 | Umami | 2.0s | 86.1% | 938 | |
| 12 | Google Analytics 4 | 2.0s | 85.4% | 107,514 | |
| 13 | PostHog | 2.0s | 84.0% | 325 | |
| 14 | AT Internet/Piano | 2.1s | 84.2% | 584 | |
| 15 | Universal Analytics | 2.1s | 84.8% | 80,431 | |
| 16 | Amplitude | 2.2s | 79.0% | 185 | |
| 17 | Mixpanel | 2.3s | 79.1% | 134 | |
| 18 | Adobe Analytics | 2.3s | 81.5% | 488 | |
| 19 | Heap | 2.6s | 70.8% | 88 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
GoatCounter 0% 61 1.3s
Chartbeat 0% 83 1.7s
Parsely 0% 42 2.0s
Plausible 1.1% 2,252 1.7s
Matomo 6.5% 13,738 1.8s
Clicky 0.1% 246 1.6s
Snowplow 1.6% 3,304 2.0s
Pirsch 0.1% 125 1.8s
Umami 0.4% 938 2.0s
Simple Analytics 0% 99 2.0s
Google Analytics 4 51% 107,514 2.0s
Universal Analytics 38.1% 80,431 2.1s
StatCounter 0.2% 339 1.9s
Fathom 0.2% 344 2.0s
AT Internet/Piano 0.3% 584 2.1s
PostHog 0.2% 325 2.0s
Adobe Analytics 0.2% 488 2.3s
Mixpanel 0.1% 134 2.3s
Amplitude 0.1% 185 2.2s
Heap 0% 88 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
91% of Plausible sites pass LCP. Amplitude trails 12 points behind. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
852.0s
9968ms
770.10
811.6s
601.2s
Universal Analytics 38.1%
852.1s
9968ms
770.10
801.6s
591.2s
Matomo 6.5%
891.8s
9971ms
780.09
851.5s
651.0s
Snowplow 1.6%
882.0s
9877ms
770.09
851.5s
601.1s
Plausible 1.1%
911.7s
10062ms
770.09
891.3s
72863ms
Umami 0.4%
862.0s
10067ms
750.11
861.4s
71911ms
AT Internet/Piano 0.3%
842.1s
9876ms
700.13
831.5s
67942ms
Adobe Analytics 0.2%
822.3s
93108ms
560.19
801.7s
72892ms
Fathom 0.2%
852.0s
9965ms
750.10
801.6s
68963ms
StatCounter 0.2%
851.9s
10067ms
750.10
821.5s
601.1s
PostHog 0.2%
842.0s
9992ms
860.07
831.5s
631.0s
Clicky 0.1%
881.6s
10062ms
630.15
861.3s
70895ms
Amplitude 0.1%
792.2s
94123ms
680.14
821.6s
71888ms
Mixpanel 0.1%
792.3s
9286ms
650.14
861.5s
71873ms
Pirsch 0.1%
871.8s
10072ms
830.09
921.3s
71970ms
Simple Analytics 0%
862.0s
10058ms
780.08
811.4s
61987ms
Heap 0%
712.6s
94128ms
740.12
801.4s
68951ms
Chartbeat 0%
991.7s
91113ms
690.12
971.3s
85599ms
GoatCounter 0%
1001.3s
10063ms
600.20
1001.0s
89569ms
Parsely 0%
972.0s
79170ms
150.18
911.7s
65966ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Plausible leads on LCP: 91% of its sites pass. Mixpanel trails at 79%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
Want the polished comparison? View as a share-anchored page →
Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → 210,902 crawled sites with Chrome field data, representing millions of real page loads · How we measured
210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.