Analytics impact

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

19
Providers ranked
After min-sites filter
190,340
Sites in sample
Combined across all items
1.1s
Best LCP (p75)
GoatCounter
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by LCP at p75, fastest first

# Provider LCP p75 Passing Sites
1 GoatCounter 1.1s 100.0%
56
2 Clicky 1.7s 87.4%
225
3 Plausible 1.7s 90.5%
2,015
4 Chartbeat 1.8s 98.4%
76
5 Pirsch 1.8s 85.0%
114
6 Matomo 1.8s 88.8%
12,405
7 Fathom 1.9s 85.5%
315
8 StatCounter 1.9s 85.2%
308
9 Snowplow 2.0s 87.5%
3,010
10 Simple Analytics 2.0s 86.2%
92
11 Google Analytics 4 2.0s 85.3%
96,761
12 AT Internet/Piano 2.1s 84.1%
528
13 Universal Analytics 2.1s 84.7%
72,513
14 Umami 2.1s 85.0%
826
15 PostHog 2.1s 82.4%
295
16 Amplitude 2.1s 80.9%
169
17 Mixpanel 2.2s 79.3%
117
18 Adobe Analytics 2.3s 83.0%
442
19 Heap 2.6s 67.3%
73
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing LCP per provider which group passes the LCP most often

ProviderSitesPassing LCPp75
GoatCounter 0% 56 100% 1.1s
Chartbeat 0% 76 98% 1.8s
Parsely 0% 36 96% 1.9s
Plausible 1.1% 2,015 90% 1.7s
Matomo 6.5% 12,405 89% 1.8s
Snowplow 1.6% 3,010 87% 2.0s
Clicky 0.1% 225 87% 1.7s
Simple Analytics 0% 92 86% 2.0s
Fathom 0.2% 315 86% 1.9s
Google Analytics 4 50.9% 96,761 85% 2.0s
StatCounter 0.2% 308 85% 1.9s
Pirsch 0.1% 114 85% 1.8s
Umami 0.4% 826 85% 2.1s
Universal Analytics 38.1% 72,513 85% 2.1s
AT Internet/Piano 0.3% 528 84% 2.1s
Adobe Analytics 0.2% 442 83% 2.3s
PostHog 0.2% 295 82% 2.1s
Amplitude 0.1% 169 81% 2.1s
Mixpanel 0.1% 117 79% 2.2s
Heap 0% 73 67% 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site

90% of Plausible sites pass LCP. Mixpanel trails 11 points behind. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Snowplow 1.6%
872.0s
9877ms
770.09
841.5s
601.1s
Pirsch 0.1%
851.8s
10076ms
810.09
911.3s
671.1s
Chartbeat 0%
981.8s
90124ms
700.12
971.3s
85593ms
PostHog 0.2%
822.1s
9991ms
840.07
831.6s
641.0s
Adobe Analytics 0.2%
832.3s
94106ms
550.20
811.6s
73892ms
AT Internet/Piano 0.3%
842.1s
9776ms
710.12
821.5s
67942ms
Amplitude 0.1%
812.1s
93128ms
690.14
831.5s
71888ms
GoatCounter 0%
1001.1s
10066ms
630.18
100898ms
100569ms
Matomo 6.5%
891.8s
9971ms
780.09
851.5s
651.0s
Universal Analytics 38.1%
852.1s
9967ms
770.10
801.6s
581.2s
Google Analytics 4 50.9%
852.0s
9967ms
770.10
811.6s
601.2s
Plausible 1.1%
901.7s
9962ms
780.09
891.3s
71883ms
Umami 0.4%
852.1s
9967ms
740.11
861.4s
71928ms
Fathom 0.2%
861.9s
9965ms
780.10
811.6s
69938ms
Mixpanel 0.1%
792.2s
9381ms
650.13
841.4s
72859ms
StatCounter 0.2%
851.9s
10069ms
740.11
831.5s
601.1s
Clicky 0.1%
871.7s
10062ms
630.15
841.3s
69898ms
Simple Analytics 0%
862.0s
10061ms
760.09
811.4s
62987ms
Heap 0%
672.6s
94128ms
730.12
751.6s
67951ms
Parsely 0%
961.9s
89167ms
140.18
891.6s
64970ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on LCP: 90% of its sites pass. Mixpanel trails at 79%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured