Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
190,340
Sites in sample
Combined across all items
1.1s
Best LCP (p75)
GoatCounter
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | GoatCounter | 1.1s | 100.0% | 56 | |
| 2 | Clicky | 1.7s | 87.4% | 225 | |
| 3 | Plausible | 1.7s | 90.5% | 2,015 | |
| 4 | Chartbeat | 1.8s | 98.4% | 76 | |
| 5 | Pirsch | 1.8s | 85.0% | 114 | |
| 6 | Matomo | 1.8s | 88.8% | 12,405 | |
| 7 | Fathom | 1.9s | 85.5% | 315 | |
| 8 | StatCounter | 1.9s | 85.2% | 308 | |
| 9 | Snowplow | 2.0s | 87.5% | 3,010 | |
| 10 | Simple Analytics | 2.0s | 86.2% | 92 | |
| 11 | Google Analytics 4 | 2.0s | 85.3% | 96,761 | |
| 12 | AT Internet/Piano | 2.1s | 84.1% | 528 | |
| 13 | Universal Analytics | 2.1s | 84.7% | 72,513 | |
| 14 | Umami | 2.1s | 85.0% | 826 | |
| 15 | PostHog | 2.1s | 82.4% | 295 | |
| 16 | Amplitude | 2.1s | 80.9% | 169 | |
| 17 | Mixpanel | 2.2s | 79.3% | 117 | |
| 18 | Adobe Analytics | 2.3s | 83.0% | 442 | |
| 19 | Heap | 2.6s | 67.3% | 73 |
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
GoatCounter 0% 56 1.1s
Chartbeat 0% 76 1.8s
Parsely 0% 36 1.9s
Plausible 1.1% 2,015 1.7s
Matomo 6.5% 12,405 1.8s
Snowplow 1.6% 3,010 2.0s
Clicky 0.1% 225 1.7s
Simple Analytics 0% 92 2.0s
Fathom 0.2% 315 1.9s
Google Analytics 4 50.9% 96,761 2.0s
StatCounter 0.2% 308 1.9s
Pirsch 0.1% 114 1.8s
Umami 0.4% 826 2.1s
Universal Analytics 38.1% 72,513 2.1s
AT Internet/Piano 0.3% 528 2.1s
Adobe Analytics 0.2% 442 2.3s
PostHog 0.2% 295 2.1s
Amplitude 0.1% 169 2.1s
Mixpanel 0.1% 117 2.2s
Heap 0% 73 2.6s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
90% of Plausible sites pass LCP. Mixpanel trails 11 points behind. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Snowplow 1.6%
872.0s
9877ms
770.09
841.5s
601.1s
Pirsch 0.1%
851.8s
10076ms
810.09
911.3s
671.1s
Chartbeat 0%
981.8s
90124ms
700.12
971.3s
85593ms
PostHog 0.2%
822.1s
9991ms
840.07
831.6s
641.0s
Adobe Analytics 0.2%
832.3s
94106ms
550.20
811.6s
73892ms
AT Internet/Piano 0.3%
842.1s
9776ms
710.12
821.5s
67942ms
Amplitude 0.1%
812.1s
93128ms
690.14
831.5s
71888ms
GoatCounter 0%
1001.1s
10066ms
630.18
100898ms
100569ms
Matomo 6.5%
891.8s
9971ms
780.09
851.5s
651.0s
Universal Analytics 38.1%
852.1s
9967ms
770.10
801.6s
581.2s
Google Analytics 4 50.9%
852.0s
9967ms
770.10
811.6s
601.2s
Plausible 1.1%
901.7s
9962ms
780.09
891.3s
71883ms
Umami 0.4%
852.1s
9967ms
740.11
861.4s
71928ms
Fathom 0.2%
861.9s
9965ms
780.10
811.6s
69938ms
Mixpanel 0.1%
792.2s
9381ms
650.13
841.4s
72859ms
StatCounter 0.2%
851.9s
10069ms
740.11
831.5s
601.1s
Clicky 0.1%
871.7s
10062ms
630.15
841.3s
69898ms
Simple Analytics 0%
862.0s
10061ms
760.09
811.4s
62987ms
Heap 0%
672.6s
94128ms
730.12
751.6s
67951ms
Parsely 0%
961.9s
89167ms
140.18
891.6s
64970ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Plausible leads on LCP: 90% of its sites pass. Mixpanel trails at 79%. computed
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
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Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured
Chrome field data from 189,915 sites, representing millions of real page loads. How we measured.