The State of Web Vitals

Analytics impact WordPress sites

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites October 2026 edition · Desktop field outcomes · WordPress sites only
Metric LCP INP CLS
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
0.06
Best CLS (p75)
Clicky
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Clicky 0.06 82.1%
56
2 AT Internet/Piano 0.08 77.3%
58
3 StatCounter 0.09 78.6%
133
4 Snowplow 0.09 79.2%
399
5 Plausible 0.10 75.7%
281
6 Matomo 0.10 77.4%
3,093
7 Universal Analytics 0.10 76.9%
29,659
8 Google Analytics 4 0.10 76.9%
36,413
9 Fathom 0.14 65.0%
86
10 Umami 0.26 60.0%
123
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Pirsch 0% 13 100% 0.02
PostHog 0.1% 46 92% 0.06
Mixpanel 0% 17 88% 0.05
Heap 0% 11 86% 0.05
Clicky 0.1% 56 82% 0.06
Snowplow 0.6% 399 79% 0.09
StatCounter 0.2% 133 79% 0.09
Matomo 4.9% 3,093 77% 0.10
AT Internet/Piano 0.1% 58 77% 0.08
Google Analytics 4 57.5% 36,413 77% 0.10
Universal Analytics 46.9% 29,659 77% 0.10
Plausible 0.4% 281 76% 0.10
Amplitude 0% 13 67% 0.14
Fathom 0.1% 86 65% 0.14
Umami 0.2% 123 60% 0.26
Simple Analytics 0% 21 57% 0.31
Adobe Analytics 0% 13 55% 0.18
Parsely 0% 13 50% 0.18
Chartbeat 0% 7 50% 0.18
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

79% of Snowplow sites pass CLS. Umami trails 19 points behind, leaving 40% of its sites failing. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
742.5s
10062ms
770.10
662.1s
341.8s
Universal Analytics 46.9%
742.6s
10062ms
770.10
652.1s
331.8s
Matomo 4.9%
812.2s
10068ms
770.10
721.9s
411.5s
Snowplow 0.6%
812.3s
9962ms
790.09
702.0s
331.7s
Plausible 0.4%
802.4s
10062ms
760.10
761.7s
471.4s
StatCounter 0.2%
692.9s
10064ms
790.09
602.5s
402.2s
Umami 0.2%
652.8s
10065ms
600.26
562.3s
292.0s
Fathom 0.1%
822.4s
10064ms
650.14
702.0s
431.6s
AT Internet/Piano 0.1%
912.1s
10066ms
770.08
771.7s
501.3s
Clicky 0.1%
682.6s
10063ms
820.06
572.2s
221.8s
PostHog 0.1%
812.1s
10074ms
920.06
861.6s
291.3s
Simple Analytics 0%
712.8s
10053ms
570.31
641.9s
311.2s
Mixpanel 0%
502.9s
10069ms
880.05
502.6s
251.9s
Adobe Analytics 0%
732.5s
9080ms
550.18
552.2s
401.6s
Parsely 0%
1001.3s
10075ms
500.18
100977ms
100563ms
Pirsch 0%
672.0s
10086ms
1000.02
671.8s
501.2s
Amplitude 0%
832.3s
10074ms
670.14
751.8s
501.0s
Heap 0%
862.1s
100114ms
860.05
432.0s
291.8s
Chartbeat 0%
1001.4s
8380ms
500.18
1001.2s
100330ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Snowplow leads on CLS: 79% of its sites pass. Umami trails at 60%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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