Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
211,278
Sites in sample
Combined across all items
0.07
Best CLS (p75)
PostHog
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by CLS at p75, fastest first
| # | Provider | CLS p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | PostHog | 0.07 | 85.5% | 325 | |
| 2 | Simple Analytics | 0.08 | 77.8% | 99 | |
| 3 | Pirsch | 0.09 | 83.3% | 125 | |
| 4 | Plausible | 0.09 | 77.3% | 2,252 | |
| 5 | Snowplow | 0.09 | 76.7% | 3,304 | |
| 6 | Matomo | 0.09 | 77.7% | 13,738 | |
| 7 | Fathom | 0.10 | 75.2% | 344 | |
| 8 | Universal Analytics | 0.10 | 76.9% | 80,431 | |
| 9 | StatCounter | 0.10 | 75.4% | 339 | |
| 10 | Google Analytics 4 | 0.10 | 76.8% | 107,514 | |
| 11 | Umami | 0.11 | 74.9% | 938 | |
| 12 | Chartbeat | 0.12 | 68.6% | 83 | |
| 13 | Heap | 0.12 | 73.8% | 88 | |
| 14 | AT Internet/Piano | 0.13 | 70.4% | 584 | |
| 15 | Mixpanel | 0.14 | 64.8% | 134 | |
| 16 | Amplitude | 0.14 | 67.6% | 185 | |
| 17 | Clicky | 0.15 | 62.9% | 246 | |
| 18 | Adobe Analytics | 0.19 | 55.6% | 488 | |
| 19 | GoatCounter | 0.20 | 60.0% | 61 |
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing CLS per provider which group passes the CLS most often
ProviderSitesPassing CLSp75
PostHog 0.2% 325 0.07
Pirsch 0.1% 125 0.09
Simple Analytics 0% 99 0.08
Matomo 6.5% 13,738 0.09
Plausible 1.1% 2,252 0.09
Universal Analytics 38.1% 80,431 0.10
Google Analytics 4 51% 107,514 0.10
Snowplow 1.6% 3,304 0.09
StatCounter 0.2% 339 0.10
Fathom 0.2% 344 0.10
Umami 0.4% 938 0.11
Heap 0% 88 0.12
AT Internet/Piano 0.3% 584 0.13
Chartbeat 0% 83 0.12
Amplitude 0.1% 185 0.14
Mixpanel 0.1% 134 0.14
Clicky 0.1% 246 0.15
GoatCounter 0% 61 0.20
Adobe Analytics 0.2% 488 0.19
Parsely 0% 42 0.18
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site
86% of PostHog sites pass CLS. Adobe Analytics trails 30 points behind, leaving 44% of its sites failing. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
852.0s
9968ms
770.10
811.6s
601.2s
Universal Analytics 38.1%
852.1s
9968ms
770.10
801.6s
591.2s
Matomo 6.5%
891.8s
9971ms
780.09
851.5s
651.0s
Snowplow 1.6%
882.0s
9877ms
770.09
851.5s
601.1s
Plausible 1.1%
911.7s
10062ms
770.09
891.3s
72863ms
Umami 0.4%
862.0s
10067ms
750.11
861.4s
71911ms
AT Internet/Piano 0.3%
842.1s
9876ms
700.13
831.5s
67942ms
Adobe Analytics 0.2%
822.3s
93108ms
560.19
801.7s
72892ms
Fathom 0.2%
852.0s
9965ms
750.10
801.6s
68963ms
StatCounter 0.2%
851.9s
10067ms
750.10
821.5s
601.1s
PostHog 0.2%
842.0s
9992ms
860.07
831.5s
631.0s
Clicky 0.1%
881.6s
10062ms
630.15
861.3s
70895ms
Amplitude 0.1%
792.2s
94123ms
680.14
821.6s
71888ms
Mixpanel 0.1%
792.3s
9286ms
650.14
861.5s
71873ms
Pirsch 0.1%
871.8s
10072ms
830.09
921.3s
71970ms
Simple Analytics 0%
862.0s
10058ms
780.08
811.4s
61987ms
Heap 0%
712.6s
94128ms
740.12
801.4s
68951ms
Chartbeat 0%
991.7s
91113ms
690.12
971.3s
85599ms
GoatCounter 0%
1001.3s
10063ms
600.20
1001.0s
89569ms
Parsely 0%
972.0s
79170ms
150.18
911.7s
65966ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
PostHog leads on CLS: 86% of its sites pass. Adobe Analytics trails at 56%. computed
The State of Web Vitals · October 2026 · 210,902 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
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210,902 crawled sites with Chrome field data, representing millions of real page loads. How we measured.