The State of Web Vitals

Analytics impact WordPress sites

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites October 2026 edition · All devices field outcomes · WordPress sites only
Metric LCP INP CLS
WordPress Scoped to 63,295 sites out of 203,892 analyzed (cms) Compare with all sites →
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
0.02
Best CLS (p75)
Plausible
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by CLS at p75, fastest first

# Provider CLS p75 Passing Sites
1 Plausible 0.02 91.1%
281
2 Umami 0.02 89.0%
123
3 Clicky 0.04 85.7%
56
4 Matomo 0.04 89.2%
3,093
5 Universal Analytics 0.04 87.2%
29,659
6 Google Analytics 4 0.04 87.3%
36,413
7 StatCounter 0.05 89.4%
133
8 Snowplow 0.06 85.0%
399
9 Fathom 0.08 83.3%
86
10 AT Internet/Piano 0.30 61.1%
58
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
3

Passing CLS per provider which group passes the CLS most often

ProviderSitesPassing CLSp75
Pirsch 0% 13 100% 0.00
PostHog 0.1% 46 93% 0.03
Amplitude 0% 13 92% 0.01
Plausible 0.4% 281 91% 0.02
StatCounter 0.2% 133 89% 0.05
Matomo 4.9% 3,093 89% 0.04
Umami 0.2% 123 89% 0.02
Google Analytics 4 57.5% 36,413 87% 0.04
Universal Analytics 46.9% 29,659 87% 0.04
Clicky 0.1% 56 86% 0.04
Chartbeat 0% 7 86% 0.10
Snowplow 0.6% 399 85% 0.06
Fathom 0.1% 86 83% 0.08
Heap 0% 11 80% 0.08
Adobe Analytics 0% 13 77% 0.10
Simple Analytics 0% 21 71% 0.16
Mixpanel 0% 17 69% 0.13
AT Internet/Piano 0.1% 58 61% 0.30
Parsely 0% 13 54% 0.15
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good CLS (0.1 at p75) · one value per site

91% of Plausible sites pass CLS. Snowplow trails 6 points behind. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
672.8s
98107ms
870.04
562.4s
291.9s
Universal Analytics 46.9%
672.8s
98105ms
870.04
562.4s
291.9s
Matomo 4.9%
742.5s
98118ms
890.04
612.2s
341.7s
Snowplow 0.6%
702.7s
98106ms
850.06
562.2s
261.9s
Plausible 0.4%
792.3s
93113ms
910.02
721.9s
521.4s
StatCounter 0.2%
662.8s
98106ms
890.05
542.5s
322.1s
Umami 0.2%
722.6s
97117ms
890.02
622.2s
361.7s
Fathom 0.1%
742.6s
100111ms
830.08
682.2s
361.6s
AT Internet/Piano 0.1%
782.4s
100103ms
610.30
781.8s
241.2s
Clicky 0.1%
702.6s
100117ms
860.04
552.2s
371.8s
PostHog 0.1%
702.8s
92130ms
930.03
642.3s
371.3s
Simple Analytics 0%
602.8s
10097ms
710.16
572.0s
301.4s
Mixpanel 0%
563.2s
100111ms
690.13
502.8s
252.1s
Adobe Analytics 0%
543.0s
82156ms
770.10
542.5s
271.7s
Parsely 0%
1001.5s
100115ms
540.15
921.2s
92587ms
Pirsch 0%
752.1s
100109ms
1000.00
831.7s
50867ms
Amplitude 0%
692.6s
92160ms
920.01
622.1s
54930ms
Heap 0%
702.5s
75198ms
800.08
502.3s
401.9s
Chartbeat 0%
862.2s
100146ms
860.10
861.7s
71646ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Plausible leads on CLS: 91% of its sites pass. Snowplow trails at 85%. computed

The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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