Analytics impact WordPress sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
2.1s
Best LCP (p75)
AT Internet/Piano
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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The ranking sorted by LCP at p75, fastest first
| # | Provider | LCP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | AT Internet/Piano | 2.1s | 90.9% | 58 | |
| 2 | Matomo | 2.2s | 81.0% | 3,093 | |
| 3 | Snowplow | 2.3s | 80.9% | 399 | |
| 4 | Plausible | 2.4s | 80.0% | 281 | |
| 5 | Fathom | 2.4s | 82.1% | 86 | |
| 6 | Google Analytics 4 | 2.5s | 74.0% | 36,413 | |
| 7 | Universal Analytics | 2.6s | 73.5% | 29,659 | |
| 8 | Clicky | 2.6s | 67.9% | 56 | |
| 9 | Umami | 2.8s | 65.3% | 123 | |
| 10 | StatCounter | 2.9s | 69.0% | 133 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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Passing LCP per provider which group passes the LCP most often
ProviderSitesPassing LCPp75
Parsely 0% 13 1.3s
Chartbeat 0% 7 1.4s
AT Internet/Piano 0.1% 58 2.1s
Heap 0% 11 2.1s
Amplitude 0% 13 2.3s
Fathom 0.1% 86 2.4s
Matomo 4.9% 3,093 2.2s
Snowplow 0.6% 399 2.3s
PostHog 0.1% 46 2.1s
Plausible 0.4% 281 2.4s
Google Analytics 4 57.5% 36,413 2.5s
Universal Analytics 46.9% 29,659 2.6s
Adobe Analytics 0% 13 2.5s
Simple Analytics 0% 21 2.8s
StatCounter 0.2% 133 2.9s
Clicky 0.1% 56 2.6s
Pirsch 0% 13 2.0s
Umami 0.2% 123 2.8s
Mixpanel 0% 17 2.9s
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good LCP (2.5s at p75) · one value per site
81% of Matomo sites pass LCP. Umami trails 16 points behind, leaving 35% of its sites failing. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
742.5s
10062ms
770.10
662.1s
341.8s
Universal Analytics 46.9%
742.6s
10062ms
770.10
652.1s
331.8s
Matomo 4.9%
812.2s
10068ms
770.10
721.9s
411.5s
Snowplow 0.6%
812.3s
9962ms
790.09
702.0s
331.7s
Plausible 0.4%
802.4s
10062ms
760.10
761.7s
471.4s
StatCounter 0.2%
692.9s
10064ms
790.09
602.5s
402.2s
Umami 0.2%
652.8s
10065ms
600.26
562.3s
292.0s
Fathom 0.1%
822.4s
10064ms
650.14
702.0s
431.6s
AT Internet/Piano 0.1%
912.1s
10066ms
770.08
771.7s
501.3s
Clicky 0.1%
682.6s
10063ms
820.06
572.2s
221.8s
PostHog 0.1%
812.1s
10074ms
920.06
861.6s
291.3s
Simple Analytics 0%
712.8s
10053ms
570.31
641.9s
311.2s
Mixpanel 0%
502.9s
10069ms
880.05
502.6s
251.9s
Adobe Analytics 0%
732.5s
9080ms
550.18
552.2s
401.6s
Parsely 0%
1001.3s
10075ms
500.18
100977ms
100563ms
Pirsch 0%
672.0s
10086ms
1000.02
671.8s
501.2s
Amplitude 0%
832.3s
10074ms
670.14
751.8s
501.0s
Heap 0%
862.1s
100114ms
860.05
432.0s
291.8s
Chartbeat 0%
1001.4s
8380ms
500.18
1001.2s
100330ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Matomo leads on LCP: 81% of its sites pass. Umami trails at 65%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · desktop field datacorewebvitals.io/state-of-cwv
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