Analytics impact WordPress sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
103ms
Best INP (p75)
AT Internet/Piano
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | AT Internet/Piano | 103ms | 100.0% | 58 | |
| 2 | Universal Analytics | 105ms | 97.8% | 29,659 | |
| 3 | Snowplow | 106ms | 97.5% | 399 | |
| 4 | StatCounter | 106ms | 97.8% | 133 | |
| 5 | Google Analytics 4 | 107ms | 97.9% | 36,413 | |
| 6 | Fathom | 111ms | 100.0% | 86 | |
| 7 | Plausible | 113ms | 93.4% | 281 | |
| 8 | Clicky | 117ms | 100.0% | 56 | |
| 9 | Umami | 117ms | 97.0% | 123 | |
| 10 | Matomo | 118ms | 97.9% | 3,093 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Fathom 0.1% 86 111ms
AT Internet/Piano 0.1% 58 103ms
Clicky 0.1% 56 117ms
Simple Analytics 0% 21 97ms
Mixpanel 0% 17 111ms
Parsely 0% 13 115ms
Pirsch 0% 13 109ms
Chartbeat 0% 7 146ms
Google Analytics 4 57.5% 36,413 107ms
Matomo 4.9% 3,093 118ms
Universal Analytics 46.9% 29,659 105ms
StatCounter 0.2% 133 106ms
Snowplow 0.6% 399 106ms
Umami 0.2% 123 117ms
Plausible 0.4% 281 113ms
Amplitude 0% 13 160ms
PostHog 0.1% 46 130ms
Adobe Analytics 0% 13 156ms
Heap 0% 11 198ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
98% of Google Analytics 4 sites pass INP. Plausible trails 5 points behind. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
672.8s
98107ms
870.04
562.4s
291.9s
Universal Analytics 46.9%
672.8s
98105ms
870.04
562.4s
291.9s
Matomo 4.9%
742.5s
98118ms
890.04
612.2s
341.7s
Snowplow 0.6%
702.7s
98106ms
850.06
562.2s
261.9s
Plausible 0.4%
792.3s
93113ms
910.02
721.9s
521.4s
StatCounter 0.2%
662.8s
98106ms
890.05
542.5s
322.1s
Umami 0.2%
722.6s
97117ms
890.02
622.2s
361.7s
Fathom 0.1%
742.6s
100111ms
830.08
682.2s
361.6s
AT Internet/Piano 0.1%
782.4s
100103ms
610.30
781.8s
241.2s
Clicky 0.1%
702.6s
100117ms
860.04
552.2s
371.8s
PostHog 0.1%
702.8s
92130ms
930.03
642.3s
371.3s
Simple Analytics 0%
602.8s
10097ms
710.16
572.0s
301.4s
Mixpanel 0%
563.2s
100111ms
690.13
502.8s
252.1s
Adobe Analytics 0%
543.0s
82156ms
770.10
542.5s
271.7s
Parsely 0%
1001.5s
100115ms
540.15
921.2s
92587ms
Pirsch 0%
752.1s
100109ms
1000.00
831.7s
50867ms
Amplitude 0%
692.6s
92160ms
920.01
622.1s
54930ms
Heap 0%
702.5s
75198ms
800.08
502.3s
401.9s
Chartbeat 0%
862.2s
100146ms
860.10
861.7s
71646ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Google Analytics 4 leads on INP: 98% of its sites pass. Plausible trails at 93%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · all devices field datacorewebvitals.io/state-of-cwv
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