Analytics impact WordPress sites
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
10
Providers ranked
After min-sites filter
70,301
Sites in sample
Combined across all items
122ms
Best INP (p75)
Fathom
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Fathom | 122ms | 95.6% | 86 | |
| 2 | AT Internet/Piano | 122ms | 96.0% | 58 | |
| 3 | Plausible | 124ms | 91.0% | 281 | |
| 4 | Universal Analytics | 125ms | 95.8% | 29,659 | |
| 5 | Google Analytics 4 | 126ms | 95.9% | 36,413 | |
| 6 | StatCounter | 129ms | 91.1% | 133 | |
| 7 | Umami | 131ms | 96.9% | 123 | |
| 8 | Clicky | 136ms | 100.0% | 56 | |
| 9 | Snowplow | 138ms | 94.5% | 399 | |
| 10 | Matomo | 138ms | 95.8% | 3,093 |
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
Clicky 0.1% 56 136ms
Mixpanel 0% 17 134ms
Parsely 0% 13 132ms
Pirsch 0% 13 123ms
Chartbeat 0% 7 145ms
Umami 0.2% 123 131ms
AT Internet/Piano 0.1% 58 122ms
Google Analytics 4 57.5% 36,413 126ms
Universal Analytics 46.9% 29,659 125ms
Matomo 4.9% 3,093 138ms
Fathom 0.1% 86 122ms
Snowplow 0.6% 399 138ms
Simple Analytics 0% 21 122ms
StatCounter 0.2% 133 129ms
Plausible 0.4% 281 124ms
PostHog 0.1% 46 165ms
Amplitude 0% 13 191ms
Heap 0% 11 187ms
Adobe Analytics 0% 13 175ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
97% of Umami sites pass INP. Plausible trails 6 points behind. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 57.5%
672.8s
96126ms
890.02
552.4s
311.9s
Universal Analytics 46.9%
672.8s
96125ms
890.02
552.4s
301.9s
Matomo 4.9%
732.6s
96138ms
910.01
582.2s
351.7s
Snowplow 0.6%
672.7s
95138ms
860.03
532.3s
261.8s
Plausible 0.4%
812.2s
91124ms
920.01
731.9s
521.3s
StatCounter 0.2%
682.7s
91129ms
890.04
522.4s
342.0s
Umami 0.2%
722.6s
97131ms
920.01
622.2s
391.6s
Fathom 0.1%
722.7s
96122ms
910.03
642.5s
431.6s
AT Internet/Piano 0.1%
782.4s
96122ms
750.12
661.9s
281.3s
Clicky 0.1%
602.8s
100136ms
830.07
492.3s
361.9s
PostHog 0.1%
652.9s
90165ms
910.03
632.3s
311.5s
Simple Analytics 0%
602.8s
93122ms
870.03
532.2s
361.5s
Mixpanel 0%
503.3s
100134ms
750.06
422.9s
172.1s
Adobe Analytics 0%
503.3s
80175ms
750.13
502.8s
301.8s
Parsely 0%
1001.5s
100132ms
560.18
1001.1s
89606ms
Pirsch 0%
752.2s
100123ms
1000.01
632.1s
571.2s
Amplitude 0%
672.7s
83191ms
920.03
672.2s
50933ms
Heap 0%
712.8s
83187ms
1000.02
292.4s
142.0s
Chartbeat 0%
831.9s
100145ms
830.09
1001.5s
83408ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Umami leads on INP: 97% of its sites pass. StatCounter trails at 91%. computed
The State of Web Vitals · October 2026 · WordPress sites (63,295) · phone field datacorewebvitals.io/state-of-cwv
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