Analytics impact
Sites running each analytics provider, ranked by their CWV.
1
At a glance the headline numbers for Analytics impact
Sites running each analytics provider, ranked by their CWV.
19
Providers ranked
After min-sites filter
216,024
Sites in sample
Combined across all items
59ms
Best INP (p75)
Simple Analytics
The State of Web Vitals · November 2026 · 215,609 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
2
The ranking sorted by INP at p75, fastest first
| # | Provider | INP p75 | Passing | Sites | |
|---|---|---|---|---|---|
| 1 | Simple Analytics | 59ms | 98.2% | 101 | |
| 2 | Plausible | 62ms | 99.5% | 2,308 | |
| 3 | Clicky | 62ms | 100.0% | 247 | |
| 4 | GoatCounter | 63ms | 100.0% | 63 | |
| 5 | Fathom | 65ms | 99.3% | 353 | |
| 6 | StatCounter | 67ms | 100.0% | 345 | |
| 7 | Umami | 68ms | 99.6% | 969 | |
| 8 | Google Analytics 4 | 68ms | 99.0% | 109,950 | |
| 9 | Universal Analytics | 68ms | 99.1% | 82,210 | |
| 10 | Matomo | 71ms | 99.2% | 14,044 | |
| 11 | Pirsch | 72ms | 100.0% | 127 | |
| 12 | AT Internet/Piano | 75ms | 97.8% | 602 | |
| 13 | Snowplow | 77ms | 98.1% | 3,373 | |
| 14 | Mixpanel | 86ms | 91.2% | 137 | |
| 15 | PostHog | 94ms | 99.4% | 332 | |
| 16 | Adobe Analytics | 109ms | 92.8% | 501 | |
| 17 | Chartbeat | 111ms | 91.5% | 85 | |
| 18 | Amplitude | 122ms | 93.9% | 188 | |
| 19 | Heap | 128ms | 93.7% | 89 |
The State of Web Vitals · November 2026 · 215,609 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
3
Passing INP per provider which group passes the INP most often
ProviderSitesPassing INPp75
StatCounter 0.2% 345 67ms
Clicky 0.1% 247 62ms
Pirsch 0.1% 127 72ms
GoatCounter 0% 63 63ms
Umami 0.4% 969 68ms
Plausible 1.1% 2,308 62ms
PostHog 0.2% 332 94ms
Fathom 0.2% 353 65ms
Matomo 6.5% 14,044 71ms
Universal Analytics 38.1% 82,210 68ms
Google Analytics 4 51% 109,950 68ms
Simple Analytics 0% 101 59ms
Snowplow 1.6% 3,373 77ms
AT Internet/Piano 0.3% 602 75ms
Amplitude 0.1% 188 122ms
Heap 0% 89 128ms
Adobe Analytics 0.2% 501 109ms
Chartbeat 0% 85 111ms
Mixpanel 0.1% 137 86ms
Parsely 0% 43 169ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site
100% of StatCounter sites pass INP. Mixpanel trails 9 points behind. computed
The State of Web Vitals · November 2026 · 215,609 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
4
All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75
LCP
INP
CLS
FCP
TTFB
Google Analytics 4 51%
852.0s
9968ms
770.10
811.6s
601.2s
Universal Analytics 38.1%
852.1s
9968ms
770.10
801.6s
591.2s
Matomo 6.5%
891.8s
9971ms
780.09
851.5s
651.0s
Snowplow 1.6%
882.0s
9877ms
770.09
851.5s
601.1s
Plausible 1.1%
911.7s
10062ms
780.09
891.3s
72860ms
Umami 0.4%
872.0s
10068ms
750.10
871.4s
71909ms
AT Internet/Piano 0.3%
852.1s
9875ms
710.12
831.5s
67942ms
Adobe Analytics 0.2%
822.3s
93109ms
560.19
801.7s
72892ms
Fathom 0.2%
852.0s
9965ms
760.10
801.6s
69950ms
StatCounter 0.2%
851.9s
10067ms
760.10
821.5s
601.1s
PostHog 0.2%
832.1s
9994ms
850.07
831.6s
631.0s
Clicky 0.1%
881.6s
10062ms
630.15
861.3s
70895ms
Amplitude 0.1%
792.2s
94122ms
680.14
821.6s
72875ms
Mixpanel 0.1%
792.3s
9186ms
650.13
861.5s
71868ms
Pirsch 0.1%
871.8s
10072ms
830.09
921.3s
71970ms
Simple Analytics 0%
852.0s
9859ms
770.08
821.4s
63972ms
Heap 0%
712.6s
94128ms
740.11
801.4s
67961ms
Chartbeat 0%
991.7s
92111ms
680.12
971.3s
83644ms
GoatCounter 0%
1001.3s
10063ms
600.20
1001.0s
89569ms
Parsely 0%
972.0s
80169ms
140.18
911.6s
66962ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites
One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.
Plausible leads on INP: 100% of its sites pass. Mixpanel trails at 91%. computed
The State of Web Vitals · November 2026 · 215,609 crawled sites · desktop field datacorewebvitals.io/state-of-cwv
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215,609 crawled sites with Chrome field data, representing millions of real page loads. How we measured.