Analytics impact

Sites running each analytics provider, ranked by their CWV.

Field data PhoneDesktopAll Scope All sites Q2 2026 edition · Desktop field outcomes
Metric LCP INP CLS
1

At a glance the headline numbers for Analytics impact

Sites running each analytics provider, ranked by their CWV.

19
Providers ranked
After min-sites filter
190,340
Sites in sample
Combined across all items
61ms
Best INP (p75)
Simple Analytics
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
2

The ranking sorted by INP at p75, fastest first

# Provider INP p75 Passing Sites
1 Simple Analytics 61ms 100.0%
92
2 Plausible 62ms 99.4%
2,015
3 Clicky 62ms 100.0%
225
4 Fathom 65ms 99.2%
315
5 GoatCounter 66ms 100.0%
56
6 Google Analytics 4 67ms 99.0%
96,761
7 Universal Analytics 67ms 99.1%
72,513
8 Umami 67ms 99.5%
826
9 StatCounter 69ms 100.0%
308
10 Matomo 71ms 99.2%
12,405
11 AT Internet/Piano 76ms 97.5%
528
12 Pirsch 76ms 100.0%
114
13 Snowplow 77ms 98.0%
3,010
14 Mixpanel 81ms 92.6%
117
15 PostHog 91ms 99.3%
295
16 Adobe Analytics 106ms 93.7%
442
17 Chartbeat 124ms 90.3%
76
18 Amplitude 128ms 93.1%
169
19 Heap 128ms 94.0%
73
The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
3

Passing INP per provider which group passes the INP most often

ProviderSitesPassing INPp75
Pirsch 0.1% 114 100% 76ms
GoatCounter 0% 56 100% 66ms
StatCounter 0.2% 308 100% 69ms
Clicky 0.1% 225 100% 62ms
Simple Analytics 0% 92 100% 61ms
Umami 0.4% 826 99% 67ms
Plausible 1.1% 2,015 99% 62ms
PostHog 0.2% 295 99% 91ms
Fathom 0.2% 315 99% 65ms
Matomo 6.5% 12,405 99% 71ms
Universal Analytics 38.1% 72,513 99% 67ms
Google Analytics 4 50.9% 96,761 99% 67ms
Snowplow 1.6% 3,010 98% 77ms
AT Internet/Piano 0.3% 528 97% 76ms
Heap 0% 73 94% 128ms
Adobe Analytics 0.2% 442 94% 106ms
Amplitude 0.1% 169 93% 128ms
Mixpanel 0.1% 117 93% 81ms
Chartbeat 0% 76 90% 124ms
Parsely 0% 36 89% 167ms
Good Needs Improvement Poor Sorted best-passing first · median colored by its own rating · pass = good INP (200ms at p75) · one value per site

100% of Pirsch sites pass INP. Mixpanel trails 7 points behind. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
4

All five vitals at once the whole category without toggling - cell is the pass rate, small number the p75

LCP
INP
CLS
FCP
TTFB
Snowplow 1.6%
872.0s
9877ms
770.09
841.5s
601.1s
Pirsch 0.1%
851.8s
10076ms
810.09
911.3s
671.1s
Chartbeat 0%
981.8s
90124ms
700.12
971.3s
85593ms
PostHog 0.2%
822.1s
9991ms
840.07
831.6s
641.0s
Adobe Analytics 0.2%
832.3s
94106ms
550.20
811.6s
73892ms
AT Internet/Piano 0.3%
842.1s
9776ms
710.12
821.5s
67942ms
Amplitude 0.1%
812.1s
93128ms
690.14
831.5s
71888ms
GoatCounter 0%
1001.1s
10066ms
630.18
100898ms
100569ms
Matomo 6.5%
891.8s
9971ms
780.09
851.5s
651.0s
Universal Analytics 38.1%
852.1s
9967ms
770.10
801.6s
581.2s
Google Analytics 4 50.9%
852.0s
9967ms
770.10
811.6s
601.2s
Plausible 1.1%
901.7s
9962ms
780.09
891.3s
71883ms
Umami 0.4%
852.1s
9967ms
740.11
861.4s
71928ms
Fathom 0.2%
861.9s
9965ms
780.10
811.6s
69938ms
Mixpanel 0.1%
792.2s
9381ms
650.13
841.4s
72859ms
StatCounter 0.2%
851.9s
10069ms
740.11
831.5s
601.1s
Clicky 0.1%
871.7s
10062ms
630.15
841.3s
69898ms
Simple Analytics 0%
862.0s
10061ms
760.09
811.4s
62987ms
Heap 0%
672.6s
94128ms
730.12
751.6s
67951ms
Parsely 0%
961.9s
89167ms
140.18
891.6s
64970ms
60%95%+ passing Cell: pass rate, small number = p75 · faded rows: under 100 sites

One row per provider, one column per vital - the cell is the share of sites passing, the small number the p75. No toggling needed to see where the category actually differs.

Pirsch leads on INP: 100% of its sites pass. Mixpanel trails at 93%. computed

The State of Web Vitals · Q2 2026 · 189,915 sites · desktop field datacorewebvitals.io/state-of-cwv
Related signals Marketing pixels (10) → Session recording (11) → Ad networks (9) → Reviews (8) → Chrome field data from 189,915 sites, representing millions of real page loads · How we measured